Press release
PUR PUR takes to the international stage
Göppingen, 20 April 2011. The SCAE Specialty Coffee Association of Europe is dedicated to coffee culture and excellence around the globe. Every summer, the association organises a special event, the SCAE World of Coffee, to be held this year from 22 to 24 June in Maastricht, the Netherlands. The three-day event serves as a platform for international exhibitors from the coffee industry, provides information in theoretical lectures and hands-on workshops and plays host to four renowned coffee competitions: the World Latte Art Championship, the World Cup Tasters Championship, the World Coffee in Good Spirits Championship and the World Cezve/Ibrik Championship.
PUR PUR, AQUA RÖMER's premium water for brewing coffee, also sees itself as a supporter and promoter of coffee excellence. The concentration of minerals in PUR PUR is ideal for developing coffee flavour and brings out the best taste and aroma of various types of coffee in the cup, regardless of how they are prepared, e.g. filter coffee or espresso. Following its market launch in Germany, PUR PUR will present itself to international industry specialists for the first time at the accompanying trade exhibition in Maastricht.
To allow exhibition visitors in Maastricht to experience the extraordinary quality of PUR PUR for themselves, AQUA RÖMER will offer at its stand E102/100 a comparison taste test of a specialty coffee brewed with PUR PUR and various other waters.
AQUA RÖMER is also pleased to support the SCAE and the Coffee Kids, a project helping to improve the quality of life of children and families in coffee-producing countries.
High-resolution image material on PUR PUR is available under the following link:
http://www.purpur-premiumwasser.de/images.html
With more than 200 employees, AQUA RÖMER GmbH is the second-largest spring water producer in the German state of Baden-Württemberg. With headquarters in Göppingen, it also maintains locations in Bad Niedernau and Mainhardt. AQUA RÖMER brands include PUR PUR, AquaRömer, Göppinger, Leicht&Fit, Jebenhausener Schlossquelle and Bad Niedernauer Römerquelle. The company looks back on a tradition of over 600 years and is committed to supplying superior mineral water which rightly deserves the title of foodstuff. For more information, please visit www.aquaroemer.de.
KaffeeSATZ PR
Sabine Jürgenmeier
Obere Stahlindustrie 4
44793 Bochum
Germany
sj@kaffeesatz-pr.de
www.kaffeesatz-pr.de
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