Admixer.Network Releases oRTB Demand
Previously, the platform supported only direct ad campaigns and campaigns with tags for external sources. With rolling out the update, it will also allow adding of external DSPs via oRTB protocol. oRTB, is a way to buy and sell ad impressions through real-time programmatic auction.
Launching of oRTB demand sources will let ad networks owners increase % of their inventory fill rate bringing them and their publishers significant revenue growth.
Adding DSP as a demand source
In present-day realities, ad networks can hardly bring their participants, particularly publishers, prosperity without using programmatic as an additional demand source. For most publishers attempts to join DSPs directly is a long and thorny path. Here’s where ad network can (and ideally should) bring value to their participants. Serving as a supply-side platform, ad network can partner with numerous DSPs and provide its publishers with high-quality monetization sources.
To help ad networks’ owners bring their partners maximum efficiency and revenue, we’ve implemented an opportunity to add external DSPs. To start the process, ad network owners first should negotiate and coordinate integration opportunity with DSP . As the next step, they initiate cookie-matching with DSP in model where data storage is performed on the DSP’s side.
Getting started with DSP
To start using DSP as a demand source, ad network owner should create a campaign setting up the following parameters:
- a limit on the specific time frame
- a limit on impressions during the specific time frame
- QPS by geo
- an auction type (1st, 2nd) or direct deal
- a limit on the maximum bid
Targeting types available
This type of campaigns supports standard targeting options:
- targeting by geography
- and more
Reporting and analytics
To provide publishers and advertisers with relevant analytics on their campaigns performance, we’ve added reporting providing the following metrics:
- a number of Bid requests
- a number of Win/ Lost bids
- bids and all other data needed for deep programmatic analysis
Admixer regularly implements a huge number of technical integrations with DSPs for Admixer.SSP platform. Using the same technology for Admixer.Network makes it totally ready for all kinds of integrations and allows to eliminate any issues which ad network owners could experience.
Availability and billing
Opportunity to add DSP demand sources is now available only to White Label Network owners. This new functionality can be activated upon request.
Ad networks, using this module, will be billed additionally per Million Ad Requests. In this, the cost for Ad Impressions will be decreased accordingly to the cost of Ad Requests.
More about updates: https://buff.ly/2IDpZfo
More about Admixer.Network: https://buff.ly/2IVqeBR
About Admixer Technologies
Admixer Technologies is a global player in the ad tech industry. The company provides complementary SaaS solutions for all parts of the programmatic ecosystem globally and manages the leading Sales House in the CEE region.
All Admixer ecosystem products complement each other and so provide additional advantages and enhanced functional capacity right up to the single interface.
Established in 2008 with HQ London, Admixer has offices in Ukraine, Kazakhstan, Russia, Belarus, Georgia, Latvia, and Moldova.
London, United Kingdom
EC2R 8AY, Suite 319-3, 32 Threadneedle Street
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release Admixer.Network Releases oRTB Demand here
News-ID: 1716594 • Views: 477
More Releases from Admixer Technologies
Case study: How to define and reach the audience in a post-demographic age
The digital economy has created an explosion of data. The increase of data points has generated a bunch of pathways and signals that can expand targeting possibilities for brands. Specifically, advertisers could go beyond standard demographic segmentation, like “female 25-34”, and use more sophisticated approaches to determine target audiences. What defines audience groups in 2019 is their online behaviour, the way how they interact with content, promo materials, and brands’
More Releases for DSP
Demand Side Platform Dsp Software Market Next Big Thing : Major Giants Facebook …
Latest Market Research on “Worldwide Demand Side Platform Dsp Software Market” is now released to provide hidden gems performance analysis in recent years and years to come. The study explains a detailed overview of market dynamics, segmentation, product portfolio, business plans, and the latest development in the industry. Staying on top of market trends & drivers is always remain crucial for decision-makers and marketers to hold emerging opportunity. Get the inside
Trending 2020: DSP Software Market Booming Worldwide
Prophecy Market Insights recently presented DSP Software market report which provides reliable and sincere insights related to the various segments and sub-segments of the market. The market study throws light on the various factors that are projected to impact the overall dynamics of the DSP Software market over the forecast period (2019-2029). The DSP Software research study contains 100+ market data Tables, Pie Chat, Graphs & Figures spread through Pages and
Difference between DSP and AD network
Programmatic has rushed into digital advertising and changed the area completely. Some marketers, company owners has just understood its principles, but the situation hasn’t become better. It caused even more confusion between DSP and advertising network. Well, guys, it is high time to bring matters under control and discuss benefits and disadvantages of each option. Here we go! Advertising network has nothing programmatic in itself. Generally it deals with the remnant
Demand Side Platform (DSP) Software Market Insights | Key Players: MediaMath, Do …
Demand side platforms (DSP) Software are campaign management products for advertisers that provide advertisers with features to buy online ad placements in real time. Buying real-time ad placements through DSP gives advertisers the ability to target audiences they want, as they are actually browsing websites. In general, DSPs are managed by internal marketing teams, advertising agencies or commercial desks specializing in real-time advertising. By providing clarity in impressions and conversions,
Digital Signal Processors (DSP) Market: Rising Data Traffic to Augment Adoption …
Owing to the mass adoption of digital signal processing (DSP) technology in consumer electronics, the deployment of DSP chips has increased in numerous applications that use this technology, states Transparency Market Research (TMR) in a new research report. The report is titled, “Digital Signal Processors Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2013–2019.” The study presents a comprehensive description of the historical growth trajectory, current market
DSP Development System for VS1063
With Codespot Dev, egnite has launched a development system for the VS1063 digital signal processor from VLSI Solution. Thus, egnite offers a basis for the development of sophisticated audio applications. Codespot Pro can play, record and real-time manipulate audio data. Most common audio file formats are supported, including MP3, OGG Vorbis and FLAC. Codespot Dev is equipped with an internal 4GB microSD-Card, stereo-line in- and outputs as well as a serial RS-232