Global Licensed Sports Merchandise Market 2026: Expected To Generate Huge Profit: Under Armour, Inc.; Quiksilver, Inc.; Fanatics; Rawlings Sporting Goods.; Li Ning (China) Sporting Goods Co., Ltd.; EVERLAST WORLDWIDE, INC. Revgear; Ringside, Inc.

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Market Analysis: Global Licensed Sports Merchandise Market

Global Licensed Sports Merchandise Market is expected to rise from its initial estimated value of USD 31.70 billion in 2018 to a projected value of USD 46.87 billion by 2026, registering a CAGR of 5.01% in the forecast period of 2019-2026. This rise in market value can be attributed to the growth in adoption and preference of sporting activities & sports-based goods worldwide.

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Key Market Competitors:

Few of the major competitors currently present in the licensed sports merchandise market- VF Corporation; Nike, Inc.; adidas AG; PUMA SE; Sports Direct International plc; Hanesbrands Inc.; Under Armour, Inc.; Quiksilver, Inc.; Fanatics; Rawlings Sporting Goods.; Li Ning (China) Sporting Goods Co., Ltd.; EVERLAST WORLDWIDE, INC.; RDX Inc.; Combat Sports International; Revgear; Ringside, Inc.

Market Definition: Global Licensed Sports Merchandise Market

Licensed sports merchandise products can be defined as those consumer goods that have been branded with specific sports or a specific team. These goods and merchandise include apparels, footwear, toys, accessories, and various other products specifically branded with individual teams from different sports groups and leagues.

Market Driver:

Increasing fan following for sports and sporting leagues worldwide is one of the major factors driving the market growth
Increasing levels of disposable income for individuals is one of the major factors driving the market growth

Market Restraint:

Higher cost of the same goods and products as compared to conventional non-branded goods; this factor is expected to act as a restraint to the market growth
Presence of counterfeit goods is also expected to restrain the market growth

Table of Contents:

1. Introduction
2. Market Segmentation
3. Market Overview
4. Executive Summary
5. Premium Insights
6. Global, By Component
7. Product Type
8. Delivery
9. Industry Type
10. Geography
10.1. Overview
10.2. North America
10.3. Europe
10.4. Asia-Pacific
10.5. South America
10.6. Middle East & Africa
11. Company Landscape
12. Company Profiles
13. Related Reports

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Segmentation: Global Licensed Sports Merchandise Market

By Product

Apparel
Footwear
Accessories & Toys
Video Games
Others
Gifts/Novelties
Souvenirs

By Distribution Channel

Online Retail
Offline Retail Stores
Unorganised Stores
Hypermarkets & Supermarkets

By Geography

North America
South America
Europe
Asia-Pacific
Middle East & Africa

Key Developments in the Market:

In June 2018, Newell Brands announced that they had agreed to sell Rawlings Sporting Goods to Seidler Equity Partners. This agreement is parallel to Newell’s growth strategy which includes the focus on more recognisable and leader brands in the market.

In May 2017, Fanatics announced that they had completed the acquisition of VF Corporation’s Licensed Sports Group. Licensed Sports Group’s business includes a number of sports goods and merchandise licensed from international sports teams and leagues. This acquisition will significantly improve Fanatics’ product offerings and expand their market share.

Competitive Analysis:

Global licensed sports merchandise market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of licensed sports merchandise market for global, Europe, North America, Asia-Pacific, South America and Middle East & Africa.

Key Insights in the report:
• Competitive analysis of key competitors involved in the market
• Complete analysis of market segmentation and which segments are set to flourish in the forecast period of 2019 to 2026
• Market drivers and restraints analysis along with the analysis of the market structure

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Report Insights

1. Strategic recommendations in key business sections in light of the market estimations.
2. Market share and size of all the foremost industry players
3. Strategic proposals for the new participants
4. Market estimates of all the key segments, sub-segments, and the regional markets throughout the forecast period
5. The report offers market share appraisals for regional and global levels

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