What are the extension factors of Oryzanol Market Growth? Leading players Okayasu, Henry Lamotte Oils GmbH, Huadong Medicine Co., Ltd, Kangcare Bioindustry Co, Ltd

Oryzanol Market is estimated to exceed USD 3.5 billion by 2025. Increasing health consciousness among consumers pertaining to the high cholesterol level will positively influence the oryzanol market growth. It is a natural occuring antioxidant consisting of sterol and triterpene alcohols extracted from the rice bran oil. Maintaining lipid level, aid in body building, and relief from menopause symptoms are among the key identified benefits from the oryzanol consumption. A high cholesterol doesn’t have any specific symptoms and can be avoided casually, which induce the customers to take precautionary dietary supplements or medicines containing oryzanol.

Increasing consumer healthcare spending on dietary supplements and medicines to maintain a healthy lifestyle will promote the oryzanol market growth. The ingredient is highly beneficial due to its high cholesterol controlling properties. Large product availability along with safety approvals from the FDA has promulgated the product demand in various industries including cosmetics, nutraceuticals, and pharmaceuticals.

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Asia Pacific oryzanol market will witness 15% CAGR up to 2025. Japan was the foremost country to execute the extraction of oryzanol from rice bran oil. The region is responsible for highest number of innovations in this industry. Large raw material availability along with successful track of product development are the key reasons for industry growth in this region. Rising per capita income along with increasing ratio of younger population will foster the regional industry growth.

North America oryzanol market is projected to witness over 14% CAGR from 2018 to 2025. High consumer spending along with increasing health awareness programs by the government to control premature deaths from heartache will drive the regional industry growth. It is estimated that in the U.S. over 50% of the adult population take prescribed cholesterol control remedies. The region also has a dominating share in the overall sport nutrition spending and held responsible for more than 40% of the consumption.

Nutraceuticals and sport supplement applications will witness the highest growth in the European oryzanol market. Germany, France, and the UK are the key promising countries in the region due to their significant growth rate in the industry. The overall demand for pharmaceuticals can be impacted by the increasing consumption of rice bran oil in cooking applications which eliminates the requirement of oryzanol based cholesterol controlling medicines.

Shifting trends toward healthier lifestyle among young population has positively influenced the consumption of sport supplements. Oryzanol is a recommended and widely acceptable ingredient in sport nutrition for its body building aid. Changing purchasing habits of youth to focus more on physique and appearance are the prime reason for these supplements demand.

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Pharmaceutical applications accounted for 50% of the global demand in 2018. Unhealthy eating habits along with lack of physical activity has resulted into bad cholesterol which in turns creating demand for oryzanol medicines. It is an ingredient extracted from rice bran which helps in controlling the fat level in the body. Other usage in the pharmaceutical sector is the relief from menopause symptoms. In 2016, medicines spending was worth over USD 1 billion and is expected to surpass USD 1.5 billion sales by 2025.

The ingredient is used in anti-aging, skin whitening, and sunblock creams in the cosmetic industry. Rich in antioxidants and scavenging toxicity from the skin has made the product popular in skin care applications. Cosmetic sector is expected to observe more than 12% growth up to 2025 in oryzanol market.

As per WHO, each year approximately 2.6 million deaths are caused due to raised cholesterol level. North America and Europe are the two major regions having the highest share of population witnessing high cholesterol disorder. Health awareness programs and high affordability are among the key factors to elevate oryzanol consumption in these two regions.

Companies Profiled based on Business Overview, Financial Data, Product Landscape, Strategic Outlook & SWOT Analysis:
1. Henry Lamotte Oils GmbH
2. Huadong Medicine Co., Ltd
3. Kangcare Bioindustry Co, Ltd
4. RICELA HEALTH FOODS LIMITED
5. Tsuno
6. Oryza Oil & Fat Chemical
7. Okayasu,
8. Delekang Food
9. Jining Ankang Pharmaceuticals

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