Protein Bars Market Detailed Analysis & Focusing on Key Leaders are Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition International GmbH.

Protein bars are nutritional supplements that provide protein and other nutrients, including carbohydrates, vitamins, fats, and minerals. Protein bars include isolated protein from plant or animal source such as soy, milk, and eggs. They have high content of essential amino acids, which help maintain muscle mass, repair wounds or rebuild damaged tissues, synthesize red blood cells, and boost immunity. Protein bars are gaining popularity among all age groups, especially sport persons and athletes, who are involved in vigorous physical activities.

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Rising awareness regarding protein deficiency or protein-energy is majorly driving growth of the protein bar market. Additionally, increasing fitness trends coupled with growing demand for on-the-go food products due to the hectic lifestyle is expected to boost growth of the protein bars market. Furthermore, high prevalence of lactose intolerance worldwide, is expected to fuel the demand for protein bars made from gluten-free plant sources.

Protein Bars Market Outlook:

- North America held a dominant position in the global protein bars market in 2016, with S. being the major contributor. Increasing awareness regarding protein supplements and growing demand for convenience food in the region are key drivers for growth of the market in North America.

- In Europe, the U.K. accounted for a major share in the protein bars market, owing to the steadily increasing adoption of nutritional products among consumers in the country. Meal-replacement bars are largely gaining popularity among the obese and overweight population. According to the American Dietetic Association, protein bars help in reducing weight, when part of a well-balanced diet.

- Asia Pacific is expected to exhibit a significant market growth, owing to the rising prevalence of protein deficiency in the region. According to Coherent Market Insights’ analysis, in 2015, over 80 percent of the people living in India were found deficient in protein.

Key Players in the Global Protein Bars Market:

Some of the key players operating in the global protein bars market are Groupe Danone, Kellogg Co., General Mills, Inc., Premier Nutrition, Abbott Laboratories, Quest Nutrition, Universal Nutrition Corp., and Active Nutrition International GmbH.

Protein Bars Market Taxonomy:

On the basis of protein source type, the global protein bars market is segmented into:

Plant Protein
Animal Protein

On the basis of product type, the global protein bars market is segmented into:

Energy Protein Bars
Low- Carb Protein Bars
Meal Replacement Bars
Others

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