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3D digital signage: Scientific study proves that advertising works better in 3D

04-14-2011 08:16 AM CET | Media & Telecommunications

Press release from: Tridelity Display Solutions

glasses-free 3D display

glasses-free 3D display

The SKOPOS Institute for market and communication research conducted a study on advertising in 3D in October 2010. In the study, 312 people were divided into two equal groups, each of whom were presented a commercial either in 3D or in 2D. The differences between the test groups were clear: the 3D viewers found the commercial to be modern, original and unique. After the test, 82% of the 3D viewers were convinced of the product. In the 2D group, only 64% were convinced. After the 3D broadcast, viewers also felt more of a desire to try the advertised product; in other words, the purchase probability was significantly greater.

In addition, in both test groups, 43% said they would also like to watch 3D at home. These test results show that there is generally a strong willingness to view 3D content, which can thus be exploited very advantageously for the advertising industry.

In the recent past, 3D technology has experienced a boom, especially in the consumer market. Early in 2010, the Korean display market research company DisplayBank added glasses-free 3D solutions to their list of the most important display innovations for the next ten years. And it’s only a matter of time until companies in all industries adapt to the market changes.

In the past, the need for additional tools, such as shutter or red/green glasses, was the main reason why 3D technology did not make sense for the advertising industry. However, TRIDELITY develops and manufactures displays that are able to present 3D content without any additional accessories. Thanks to the multi-view technology, the devices allow 3D vision from multiple perspectives. “In everyday life, thousands of signs and billboards compete for the attention of passersby. 3D is clearly an advantage in digital advertising. It is an eye-catcher, with a higher stopping power, and it attracts attention for a much longer time,” said Michael Russo, CEO of TRIDELITY.

TRIDELITY 3D displays represent great technological advancement in the field of digital signage, delivering unprecedented quality and flexibility without cumbersome 3D TV eyewear. In addition, the displays are characterized by a very large 3D depth and have barely perceptible image zone transitions; the exceptional 3D out-of-screen effect and the unmatched 3D resolution also make these displays the choice for the avant-garde digital signage market.
Combining hardware, software and support into one package, TRIDELITY offers a one-stop solution for digital signage. Moreover, TRIDELITY 3D monitors are the only 3D monitors with a truly integrated PC, running a network-capable Linux-based player specially developed for the digital signage market.

TRIDELITY AG is a provider of glasses-free auto-stereoscopic 3D screens; the company has been pioneering the development of this cutting-edge technology for years, offering the highest quality 3D solutions. In addition to related technologies and services, TRIDELITY also provides an extensive hardware range of solutions for single-viewer and multi-viewer purposes, with unprecedented viewing comfort, exceptional 3D depth and the highest resolution in the industry.

TRIDELITY AG
Industriestr. 21
78112 St. Georgen
Germany
http://www.tridelity.com

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