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Upcoming ASAE Book to Offer Leadership Strategies in Age of Social Media

04-13-2011 04:39 PM CET | Associations & Organizations

Press release from: The Nour Group, Inc.

WASHINGTON—The Association Management Press, ASAE’s publishing arm, and David Nour are collaborating to release a dynamic new book that will guide member organizations to success with the evolutionary nature of social media. Tentatively titled RETURN ON IMPACT: Leadership Strategies in the Social Media Age, the book will offer concrete strategies for associations to reinforce member commitment and participation by harnessing social media.

To originate the material for the book, the ASAE Foundation will survey ASAE members to uncover social-media-savvy associations and in the process, identify their key challenges, solutions, lessons and results. Nour will then refine the process, interviewing select respondents to identify "universal truths" common to those who have transformed their organizations. Finally, David Nour will organize the findings into a series of techniques and applications readers can put to work in their own organizations.

"David Nour brings a tremendous amount of strategic relationship and social media expertise to this project," said ASAE President and CEO John H. Graham IV, CAE. "Combined with the research process to look at strategy and practice in the association community, and David’s interviews with visionary associations, we’re delighted about the RETURN ON IMPACT journey ahead."

“As a leading voice on the power of business relationships, David Nour understands the challenges associations face to build and retain member loyalty in an era of information overload. Applying his decades of experience as a senior management advisor, global speaker and a best-selling author, this new publication will be a great resource for association and nonprofit professionals,” said Keith Skillman, VP of publications at the ASAE Foundation.

The new publication will focus on:

• Evaluating the association's relevance and value proposition to create a baseline from which to launch the project;
• Identifying and empowering highly engaged members and stakeholders;
• Reconnecting with the underlying passion and evangelism that drives many associations and translating it into effective online strategies;
• Extending reach into untapped markets through the social media experience;
• Remaining relevant by offering members what they cannot find anywhere else, online or off.

This and other vital information will be interspersed with lively commentary, tough questions and powerful metrics that let readers quantify their success.

MEDIA CONTACT: Jakub M. Konysz, 202-626-2831,

About ASAE
ASAE is a membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. Its members manage leading trade associations, individual membership societies and voluntary organizations across the United States and in nearly 50 countries around the world. With support of the ASAE Foundation, a separate nonprofit entity, ASAE is the premier source of learning, knowledge and future-oriented research for the association and nonprofit profession, and provides resources, education, ideas and advocacy to enhance the power and performance of the association and nonprofit community. For more information about ASAE, visit

About David Nour and The Nour Group, Inc.
David Nour is the author of several books including Relationship Economics Revised and Updated (Wiley, 2011), ConnectAbility (McGraw-Hill, 2010), and the Social Networking Technology Best Practices series. Nour's unique perspective and independent insights have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, FastCompany, Association Now, Entrepreneur and Success magazine.

Nour annually delivers 50 global keynote speeches at leading industry association conferences, corporate meetings, and academic forums. He is often a guest lecturer at the Goizueta Business School at Emory University and Georgia Tech’s College of Management. Nour's consulting firm, The Nour Group, Inc. has mentored clients such as KPMG, Siemens, Disney, Assurant, HP, and more than 100 prominent organizations and associations in driving unprecedented growth through a unique return on their strategic relationships. To learn more, visit www.RelationshipEconomics.NET

The Nour Group, Inc.
3500 Lenox Rd., Ste 1500
Atlanta, GA 30326

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