Intraoperative Imaging Market – Advanced Technology in Order to Develop New Strategies By Leading Players: Siemens AG, Medtronic plc, Koninklijke Philips NV, General Electric Company, IMRIS, Deerfield Imaging, Inc

The intraoperative imaging market is gaining significant traction due to rising incidence of brain tumors. For instance, according to Cancer Research UK, in 2014, approximately 10,981 new cases of brain tumors were estimated. Moreover, according to Cure Brain Cancer Foundation, 2017, around 1,600 brain cancer is estimated to be diagnosed each year in Australia. Thus, rising incidence of brain tumors indicating the need of precise treatment management, is expected to boost the growth of the intraoperative imaging market over the forecast period.

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Furthermore, DePuy Sythes announced its new surgical imaging system named, KICK in October 2017. The KICK system helps to enhance high resolution power in minimally invasive surgery and open surgery especially in case of spinal disorders. DePuy allowing affordable access to KICK, which would help to gain immense growth of the intraoperative imaging market. However, the high cost of intraoperative imaging system is a major restraining factor for the intraoperative imaging market.

In 2014, the IMRIS, Inc. received the Therapeutic Goods Administration (TGA) regulatory approval for its VISIUS iCT for sales and marketing in Australia. VISIUS iCT, the one and only ceiling-mounted intraoperative computed tomography launched following the U.S. Food and Drug Administration (FDA) and European CE mark clearance in 2013. VISIUS iCT is movable in operating room (OR) in about 30 seconds, which helps to ease workflow and provides reliable diagnostic quality with personalized dose management to take better decision and procedure guidance. Therefore, new device launches and strategic treatment portfolio is expected to fuel the growth of the intraoperative imaging market over the forecast period.

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Increasing prevalence of brain tumors and the growing need for surgery as a treatment option is expected to fuel growth of intraoperative imaging market. For instance, according to Cancer Research U.K, in 2014, around 10,981 new cases of brain tumors, CNS, and intracranial tumors were registered in U.K. The Cancer Research U.K stated in between 2014 and 2035 brain tumors is projected to rise up by 6%, which will be 22 cases per 100,000 people in the U.K.

Moreover, according to the National Brain Tumor Society, in 2017, around 550,042 cases of benign tumors and over 138,054 cases of malignant tumors were estimated in the U.S. The National Brain Tumor Society analyzed that around 28,000 children aged 0 to 19 years are expected to be diagnosed with brain tumor and over 4,830 new cases of primary malignant and non-malignant brain and CNS tumors are expected to be diagnosed in the U.S in the next few years. Therefore, rising prevalence of brain tumor will indicate need of surgery as treatment option, in turn contributing to the growth of the intraoperative imaging market over the forecast period.

Manufacturers are focusing on innovation and new launches to tap emerging markets. For instance, in October 2017, ZEISS launched new technologies to enhance ophthalmic care, named - OPMI LUMERA 700, AT LARA next-generation Extended Depth of Focus (EDoF) intraocular lens (IOL), and CLARUS 500 ultra-widefield imaging system. ZEISS offers and integrated portfolio for ophthalmic diagnostic and surgical solution to provide more effective and efficient advanced technology for better outcomes for the patients.

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Some of the key players involved in global intraoperative imaging market are Siemens AG, Medtronic plc, Koninklijke Philips NV, General Electric Company, IMRIS, Deerfield Imaging, Inc., Neurologica Corporation (Samsung Electronics Co., Ltd), Ziehm Imaging GmbH, and Brainlab AG.

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