Personal Finance Software Market 2017: Attractive Market Opportunities with Top Key Players- Quicken Inc., The Infinite Kind, You Need a Budget LLC, Microsoft, Moneyspire Inc., doxo Inc., BUXFER INC., Personal Capital Corporation, Money Dashboard, PocketS
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Personal finance software manages monetary transactions by helping an individual to manage monthly expenses efficiently. Personal finance software acts similar to a dashboard for the financial transactions of the users and helps in tracking transactions and alerting the user when a problem arises. The major driver of this market is the high adoption rate of this technology among small or home business users. It helps the small or home businesses to easily manage their funding and business operations as it enables the effective planning and management of the inflow and outflow of monetary funds.
Rise in need for advanced financial tools, technological advancements related to new product development, and availability of low-cost products drive the growth of the global personal finance software market growth. However, low awareness about personalized financial products and services as well as availability of open-source solutions hamper the market growth.
The web-based software segment dominated the global market in 2016, and is expected to maintain its dominance during the forecast period, owing to availability of personal management software mainly on PC & Mac.
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Furthermore, increase in use of mobile banking solutions is expected to provide lucrative opportunities for mobile-based personal finance software. Rise in smartphone penetration among the developing economies as well as availability of low cost mobile phones is opportunistic for the market. Thus, many vendors of this market provide mobile-based personal finance management solutions.
Asia-Pacific is expected to grow at a highest growth rate, due to growth of financial technology as well as increased penetration of internet and mobile phones.
The key players profiled in the report include Quicken Inc., The Infinite Kind, You Need a Budget LLC, Microsoft, Moneyspire Inc., doxo Inc., BUXFER INC., Personal Capital Corporation, Money Dashboard, PocketSmith Ltd., and others. The market players have adopted various growth strategies to enhance their product portfolio and market penetration, as well as they are updating their products to increase their customer base and to cater to the growth in demands of the consumers. For instance, in November 2016, PocketSmith updated its PocketSmith App with new feature automatic transfer detection. This update helps detect transfer transactions.
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Key Findings of the Personal Finance Software Market:
The mobile-based personal finance software segment is expected to exhibit significant increase in the global personal finance software market during the forecast period.
In 2016, the small businesses users segment accounted for the highest revenue among the other end users.
North America generated the highest revenue in 2016.
Asia-Pacific is projected to exhibit substantial growth during the forecast period.
Furthermore, key players of personal finance software market is expanding their product offerings in the developing economies, which is opportunistic for the market. For instance, in June 2017 Spanish startup Fintonic a personal finance management app company, which has presence in only two countries Spain and Chile, expanded its presence into new markets in Latin America.
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