Retail Analytics Market 2018-2025 | Global Opportunity Analysis and Industry Forecast
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Real time data gathered through customer mapping get analyzed and distributed through retail analytics and allows marketers in creating more opportunities, such as business expansion in new geographies, optimize customer services, improve operational capacities, and many others. Predictive models based upon customer intelligence and analysis help to adopt right promotional strategy by the retailers. Some of the key factors drive the global retail analytics market are increase in ICT spending in the developed and the developing countries, and cost-effective cloud deployment model. In addition, upsurge in smartphone adoption and infrastructure development has increased the number of retailers in the emerging regions, such as Asia-Pacific and Latin America, which in turn is anticipated to fuel the market growth in the coming years.
The retail analytics market is segmented into component, deployment model, application, and geography. Based on component, it is bifurcated into software and service. Based on deployment model, it is categorized into on-premise and cloud deployments. On the basis of applications, it is divided into supply chain management, merchandizing intelligence, customer analysis, data management, and others (store management and marketing operations) are considered. Based on region, it is analysed across North America, Europe, Asia-Pacific, and LAMEA.
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Major players operating in the retail analytics market include IBM Corporation, HCL Technologies Limited, Oracle Corporation, SAS Institute Inc., Wipro Limited, SAP SE, Adobe Systems Incorporated, Fractal Analytics Inc., Manthan, and Tableau Software. These players have adopted strategies, such as geographical expansion, mergers & acquisitions, product portfolio expansion, and collaborations to enhance their market penetration.
•The report provides in-depth market analysis of retail analytics, outlining current trends, key driving factors, and potential areas for product investments.
•Key players are analyzed with respect to their primary offerings, recent investments, and future development strategies.
•Holistic approach of segmentation is carried out through in-depth market study and discussions with several industry expertise globally.
•The report provides highlights of top investment pockets, key impacting factors, and wining strategies for the global retail analytics market.
•Key players positioning is derived with thorough consideration of their industry penetration, product expansion, and strategic developments in the recent years.
Key Market Players
•HCL Technologies Limited
•SAS Institute Inc.
•Adobe Systems Incorporated
•Fractal Analytics Inc.
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