openPR Logo
Press release

Will Marre Uncovers 21st Century Winning Business Strategies

04-12-2011 08:10 AM CET | Business, Economy, Finances, Banking & Insurance

Press release from: REALeadership Alliance

Will Marre, CEO of REALeadership Alliance and author of Save the World and Still Be Home For Dinner, releases his findings from “Apple to Zappos: Leadership Lessons From Today’s Successful Leaders Who Are Doing Things No One Else Is”. Based on over 12 months research with the University of California San Diego and the Clemson University Business School including data research, executive interviews and in-the-trenches client projects with many of today’s thriving companies, “Apple to Zappos” is today’s up-to-the minute story of how innovative companies are thriving by turning business-as-usual upside down.

One such finding, according to Marre, is how industry leaders like Apple, Southwest, Pixar, Nike, Google, Starbucks, IBM, and Zappos all break the limits of industry benchmarks by over investing in a few value driving priorities and eliminating wasted time and energy on their clear eyed view of what doesn’t matter. As Steve Job said, “Saying no to the 80 percent gives value to the 20 percent.”

Marre gives the example of Apple who is driving $100 billion in annual revenue with just four products (computers, phones, MP3 players, and a revolutionary tablet). Marre asserts, “That is astonishing product discipline that allows them to concentrate overwhelming force on design, marketing, and distribution.” Marre also cites Zappos as an example because they spend no money on marketing or advertising but spend truckloads on training, creative customer service, and overnight shipping to impress their loyal customers. As Zappos’ Donavan Roberson put it, “We succeed because we do it our way. Benchmarking causes mediocrity.”

Marre contends that the most radical difference of companies that are growing their own innovation is their high vitality cultures that promote extreme talent development, self-expression, social learning and physical health. He states, “Companies that are succeeding with new innovation give their talent time to think, ways to connect, good food to eat and work that’s relevant to value creation. They have moved from treating people as a workforce to a talent force.” Marre continues, “You see a stark difference how employees are developed, and managed from companies who rely on innovation in sectors like technology and entertainment and virtually everyone else who views workers as cogs in their six sigma machines.”

Marre states, “As our research on what exceptional leaders are doing to thrive in the 21st century continues, I am reminded of one thing an executive I recently interviewed said, ‘More new businesses will succeed and more old businesses will fail in the next 25 years than any time in history.’ We are already seeing the reasons why that is likely to be true.”

Visit http://www.willmarre.com/blog to follow Marre’s research and to nominate companies to be included in “Apples to Zappos.”

About Will Marre:

Will Marre is CEO of Realeadership Alliance and founder of Thought Rocket, a new online leadership development platform providing up-to-the-minute leadership research on what successful organizations are doing to thrive in the 21st century. Will Marre is also the cofounder of the Covey Leadership Center where he brought the Seven Habits of Highly Effective People to millions of executives and managers worldwide. He also heads the advisory board of the Human Performance Institute (a Johnson & Johnson company) and is an Emmy award-winning writer of a public television learning documentary. For more information please visit http://www.willmare.com.

Will Marre
P.O. Box 235180
Encinitas Ca, 92023
Candie Perkins
info@willmarre.com
http://www.willmarre.com

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Will Marre Uncovers 21st Century Winning Business Strategies here

News-ID: 170566 • Views:

More Releases from REALeadership Alliance

How Starbucks Connects To 21st Century Business
Will Marre, leadership expert and author of Save the World and Still Be Home For Dinner, announces a new study group as part of his “Apple to Zappos: Leadership Lessons From Today’s Successful Leaders Who Are Doing Things No One Else Is” research. With students from University of California San Diego Marre is examining how aging, iconic brands can successfully be reenergized for 21st century business. Marre states, “When iconic
Google is Winning in 21st Century Business
Will Marre, leadership expert and author of Save the World and Still Be Home For Dinner, highlights Google as part of his “Apple to Zappos” research campaign. According to Marre, today’s leaders can learn a lot from Google’s leadership culture that has made Google the billion-dollar powerhouse it is today. “Apple to Zappos: Leadership Lessons From Today’s Successful Leaders Who Are Doing Things No One Else Is” (see http://www.willmarre.com/wm/21-companies-leadership-research/)
Gap Inc. Joins Will Marre’s List of Giving Is Winning Companies
“Acting in an ethical way is not only the right thing to do — it also unlocks new ways for us to do business better,” states Dan Henkle, SVP of Global Responsibility at Gap, Inc. It is this philosophy that lands Gap Inc. on Will Marre’s list of Giving is Winning companies. As CEO of Realeadership Alliance and author of Save the World and Still Be Home For
Will Marre Announces How GE Turns Corporate Social Responsibility into Corporate …
GE has used innovation to take social responsibility to a whole new level, according to Will Marre, leadership expert and speaker and author of Save the World and Still Be Home For Dinner. Marre is spotlighting GE as part of his Giving is Winning campaign in which he is bringing attention to companies that go beyond social responsibility to what he calls social opportunity. Marre’s list of Giving is

All 5 Releases


More Releases for Marre

Chrysalis Enterprises Redefines Corporate Responsibility Says Will Marre
Chrysalis Enterprises defines success when it comes to combining business with a social cause, according to Will Marre, acclaimed leadership speaker and expert and CEO of Realeadership Alliance. Chrysalis’ unique hybrid business strategy makes them top on the list of Marre’s Giving is Winning companies. Marre’s list of Giving is Winning companies stems from his extensive research, 21 Companies for the 21st Century, being conducted with Clemson University
Will Marre Applauds REI’s Long-Standing Social Responsibility Strategy
From the beginning REI has built their identity on environmental consciousness, according to Will Marre, acclaimed leadership speaker and author of Save the World and Still Be Home For Dinner. In his new blog series, Giving is Winning, highlighting companies with strong social responsibility strategies, Marre contends that REI’s passionate commitment to environmental causes has largely contributed to their success. Marre’s list of Giving is Winning companies stems from his
Costco Identified as a Giving Company By Leadership Expert Will Marre
Costco sets the benchmark for treating their employees as partners, according to Will Marre, CEO of Realeadership Alliance and renowned leadership speaker. Marre is shining a light on Costco this week for their ongoing dedication to social responsibility and sustainability. Costco’s spotlight is part of an ongoing blog series Marre is launching called Giving is Winning. Marre hopes that by bringing attention to companies who are including giving in
Starbucks Identified as a Giving Company By Leadership Expert Will Marre
Starbucks’ mission “to inspire and nurture the human spirit—one person, one, and one neighborhood at a time” hasn’t gone unnoticed. Will Marre, CEO of Realeadership Alliance and renowned leadership speaker is shining a light on Starbucks this week for their ongoing dedication to social responsibility and sustainability. Starbucks’ spotlight is part of an ongoing blog series Marre is launching called Giving is Winning. Marre hopes that by bringing attention
Burt’s Bees Identified as a Strong Giving Company By Leadership Expert Will Ma …
Burt’s Bees passion for non-toxic products hasn’t gone unnoticed. Will Marre, CEO of Realeadership Alliance and renowned leadership speaker is shining a light on Burt’s Bees this week for their ongoing dedication to social responsibility and sustainability. Burt’s Bees spotlight is part of an ongoing blog series Marre is launching called Giving is Winning. Marre hopes that by bringing attention to companies who are including giving in their core
Newman’s Own Redefines Corporate Responsibility Says Will Marre
Newman’s Own defines success when it comes to combining business with a social cause, according to Will Marre, acclaimed leadership speaker and expert and CEO of Realeadership Alliance. Newman’s Own unique hybrid business strategy makes them top on the list of Marre’s Giving is Winning companies (see http://www.youtube.com/watch?v=I-Okvx-I8JY). Marre’s list of Giving is Winning companies stems from his extensive research, 21 Companies for the 21st Century (http://www.willmarre.com/wm/21-companies-leadership-research/),