Non-woven Adhesives Market | Key players: Key players operating in the non-woven adhesives market include Henkel AG, H.B. Fuller, Arkema, Moresco Corporation, Lohmann- Koester GmbH & Co.KG, Beardow & Adams (Adhesives) Ltd., ADTEK Malaysia Sdn Bhd, Colquim

According to recent market research "Non-woven Adhesives Market by Technology (Hot-melt), Type (Styrenic Block Copolymers, Amorphous Poly Alpha Olefin, Ethylene Vinly Acetate), Application (Baby Care, Feminine Hygiene, Adult Incontinence, Medical), and Region - Global Forecast to 2023", The non-woven adhesives market is projected to reach USD 3.1 billion by 2023, at a CAGR of 8.71% between 2018 and 2023, from USD 2.0 billion in 2018.

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Non-woven adhesives are used for the adhesion of non-woven fabrics, hygiene, and disposable products. These adhesives are manufactured using base polymers and tackifiers. Tackifiers are petroleum/hydrocarbon-based and are made from bio-based ingredients. Non-woven adhesives are used extensively in various products such as baby diapers, training pants, feminine hygiene, adult incontinence, and tissue, towel & napkin. The adhesive is placed in a fluid medium with an absorbent held within the disposable material, and on cooling, it provides the required adhesion or bonding. Non-woven adhesives have high elasticity and excellent bonding strength.

The non-woven adhesives market size is projected to reach USD 3.1 billion by 2023 from USD 2.0 billion in 2018, at a CAGR of 8.71%, between 2018 and 2023. Non-woven adhesives are manufactured using base polymers and tackifiers. These adhesives account for a small portion of the overall adhesives market. Non-woven adhesives are widely used in applications such as baby care, feminine hygiene, adult incontinence, medical, and other applications, including pet pads and bath tissue & towel.

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The non-woven adhesives market size is estimated to be USD 2.0 billion in 2018 and is projected to reach USD 3.1 billion by 2023, at a CAGR of 8.71%, between 2018 and 2023. The key market driver is the growing usage of non-woven adhesives in baby care, feminine hygiene, and adult incontinence applications. Along with that, the rising awareness for high-quality products and growing demand from APAC, the Middle East & Africa, and South America are also driving the growth. However, the growth of the non-woven adhesives market is stagnant in the baby diaper market in developed regions, and the market is affected by the volatility in raw material prices.

The key players in this market are Henkel AG (Germany), H.B. Fuller (US), Arkema (France), Lohmann- Koester GmbH & Co.KG (Germany), Beardow Adams Ltd. (UK), and ADTEK Malaysia Sdn Bhd (Malaysia). These players have adopted organic growth strategies such as investment & expansion and new product launch to increase their market shares. Agreements, expansions, and new product launches were the most adopted strategies by major players from 2014 to 2018, which helped them expand their regional presence and strengthen their product offerings.

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Henkel AG (Germany) is one of the leading manufacturers of non-woven adhesives. It holds a top position due to its strong product portfolio and the strategic developments undertaken by the company. Henkel also manufactures customized solutions based on specific industries and applications. It offers a multitude of applications to cater to the needs of different target groups: consumers, craftsmen, and industrial businesses. Moreover, Henkel has leveraged its strong financial background and distribution network to expand its business in China and the US. The company aims to promote sustainability in all the business activities, reinforcing its leading position in the market. In September 2018, the company invested USD 146.90 million to build a global Innovation Center for Adhesive Technologies at the company's headquarters in Dusseldorf. The building also serves as a global customer center where the company presents new solutions for adhesives, sealants, and functional coatings.

H.B. Fuller (US) is a global adhesives manufacturer, formulator, and marketer. The company has a wide distribution network and a strong financial position. The company mainly deals with adult incontinence, baby diapers, feminine care, bath tissue & paper towel, pet & medical laminations, and specialty applications under the hygiene adhesives category. It uses development strategies such as new product launches, merger & acquisitions, and investments & expansions in new emerging markets of Asia. Its strong product portfolio consisting of 10 brands caters to a wide range of applications and industries. In November 2017, the company acquired Adecol Ind. (Brazil), a well-known manufacturer of quality adhesive technologies in Brazil with nearly USD 40 million revenue for the 2016 fiscal year. With this acquisition, the company is able to effectively deliver specialty adhesive products to key customers in the Mercosur region.

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