Press release
YourLUME and its customers provide support to Japan.
Portland, Oregon, April 6, 2011 – YourLUME, the Portland-based online retailer dedicated to supporting outdoor causes, announces their 30-Days-of-Giving campaign. From April 6 through May 5, YourLUME will be donating 100% of their profits to aid Mercy Corp relief efforts for the victims in Japan."I’ve spent a lot of time in Japan and can’t even imagine the devastation that they are currently enduring,” said Andrew Estey, Co-Founder and CEO of yourLUME. “The people I’ve met during my travels in Japan have always been kind and generous. I only hope that we can provide some assistance to them as they begin to rebuild.”
Mercy Corps’ number one priority right now is to fill the immediate need for basics – which include shelter, food and clean water. As well as, helping those coping with the emotional effects of the devastation. In the longer term, they will help earthquake-affected families and communities rebuild.
“Portland has a strong connection to Japan, and when we saw the devastation unfolding from the tsunami, we knew we wanted to help – we just didn’t know how. But after talking to Mercy Corp we knew the most important resource – and the most effective and efficient one to get to Japan – was monetary support,” said Sandy Ragnetti, Marketing and Business Development Director at yourLUME.
Purchases to support the relief fund can be made at yourLUME.
About Mercy Corps
Mercy Corps helps people in the world’s toughest places turn the crises of natural disaster, poverty and conflict into opportunities for progress. Driven by local needs and market conditions, our programs provide communities with the tools and support they need to transform their own lives. Our worldwide team of 3,700 professionals is improving the lives of 16.7 million people in more than 40 countries. For more information, see mercycorps.org
About yourLUME
YourLUME.com is a Portland, Oregon-based online retailer of outdoor gear and apparel built on a community of outdoor enthusiasts. It provides them with a forum to share their adventures, directly connect with brands to learn about and buy gear while supporting non-profit organizations that preserve, protect and educate about the environment. For more information visit yourLUME.com or check us out on Facebook or Twitter.
yourGEAR. yourTRAVELS. yourSTORIES. yourLIFE. | yourLUME
Sandy Ragnetti
Mktg. & Bus. Dev.
yourLUME
503.341.3502
sandy@yourLUME.com
29355 SW Petes Mountain Rd
West Linn, OR 97068
Website: www.yourlume.com
Facebook: facebook.com/yourLUME
Twitter: twitter.com/yourLUME
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