Cat Litter Growth Demand,Trend In Market : Nestle, Clorox, Church & Dwight, Oil-Dri, Mars, Drelseys, Blue, Pettex, PMC, Ruijia Cat Litter, SINCHEM, Weihai Pearl Silica Gel

Clumping cat litter, which contained calcium clay cat litter, was developed in the United Kingdom in the 1950s by the Fuller's Earth Union. Subsequently, Thomas Nelson, a biochemist in the United States, developed clumping clay cat litter cat litter in 1984 and completely transformed the cat litter industry. No longer was it necessary to throw away litter every day.

Because cat litter is a mature category drawing a very high percentage of cat owners, its advancement depends largely on growth in the number of cat-owning households, which has slowed of late. Additionally (and unlike pet food, where premiumization has been a major factor boosting dollar sales), the cat litter category lacks a steady influx of new super-premium options, and price points have remained relatively flat.

Two-thirds of cat litter sales occur through mass-market channels, including roughly a third in mass merchandisers/supercentres (such as Walmart) and a fourth in supermarkets. The pet specialty channel accounts for another fourth of the market. For the foreseeable future, the bulk of retail sales will continue to occur through mass-market channels-although internet sales, currently incremental, will begin to advance.

Environmental concerns are, nonetheless, slowly becoming more of a factor in the market. We estimates the amount of clay produced in the US for cat litter at over 1417.8 K MT in 2017. Though these clays do an excellent job of absorbing cat waste and odour, they are also hard on the environment, and there is also the environmental impact of the cat waste itself.

Natural and eco-friendly pet products are a key driver of overall pet market growth and have impacted every facet of the market, with special significance in the cat litter category. Given both the environmental and potential health implications of clay- and silica-based litter, cat owners are beginning to seek out more natural options that are safe for their pets and more eco-friendly. The cat litter market is therefore ripe for further inroads by natural and environmentally friendly products.

Currently, there are many suppliers all over the world. Competition in cat litter is very strong, and participants focus heavily on bolstering their own product lines through line extensions, reformulations and new product releases, all supported by chain retailer relationships and heavy consumer marketing and advertising. With cat litter being a mature category as well, it is difficult for newcomers to enter - and challenging even for established brands seeking to gain or even maintain. During all suppliers, Nestle, Clorox, Church & Dwight and Oil-Dri are global leading manufacturers. PMC is market leader in Asia market.

According to this study, over the next five years the Cat Litter market will register a 4.1% CAGR in terms of revenue, the global market size will reach US$ 4970 million by 2024, from US$ 3900 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Cat Litter.

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This report presents a comprehensive overview, market shares, and growth opportunities of Cat Litter market by product type, application, key manufacturers and key regions and countries.

This study considers the Cat Litter value and volume generated from the sales of the following segments:

Segmentation by product type: Clay Cat Litter, Silica Cat Litter, Other

Segmentation by application: Online Sales, Offline Sales

The key manufacturers covered in this report: Nestle, Clorox, Church & Dwight, Oil-Dri, Mars, Drelseys, Blue, Pettex, PMC, Ruijia Cat Litter, SINCHEM, Weihai Pearl Silica Gel

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Table Of Content

2019-2024 Global Cat Litter Consumption Market Report
1 Scope of the Report
2 Executive Summary
3 Global Cat Litter by Players
4 Cat Litter by Regions
5 Americas
6 APAC
7 Europe
8 Middle East & Africa
9 Market Drivers, Challenges and Trends
10 Marketing, Distributors and Customer
11 Global Cat Litter Market Forecast
12 Key Players Analysis
12.1 Nestle
12.1.1 Company Details
12.1.2 Cat Litter Product Offered
12.1.3 Nestle Cat Litter Sales, Revenue, Price and Gross Margin (2017-2019)
12.1.4 Main Business Overview
12.1.5 Nestle News
12.2 Clorox
12.2.1 Company Details
12.2.2 Cat Litter Product Offered
12.2.3 Clorox Cat Litter Sales, Revenue, Price and Gross Margin (2017-2019)
12.2.4 Main Business Overview
12.2.5 Clorox News
12.3 Church & Dwight
12.3.1 Company Details
12.3.2 Cat Litter Product Offered
12.3.3 Church & Dwight Cat Litter Sales, Revenue, Price and Gross Margin (2017-2019)
12.3.4 Main Business Overview
12.3.5 Church & Dwight News

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