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Global DSP (Demand-Side Platform) Market to Witness a Pronounce Growth During 2024– Top Key players like Criteo,Double Click,Adobe,Inc.
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DSP (Demand-Side Platform) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.
RTB is the most widely used DSP (Demand-Side Platform) in market, which accounts for about 67.17% of the whole DSP (Demand-Side Platform) market, because of its widely used by the majority companies.
From the view of region, the United States has about 38% market share in the world in 2018. Although Europe hold the smaller market, they will witness their faster growth in the next few years with the development of economy in these regions.
According to this study, over the next five years the DSP (Demand-Side Platform) market will register a 26.3% CAGR in terms of revenue, the global market size will reach US$ 31300 million by 2024, from US$ 9770 million in 2019. In particular, this report presents the global revenue market share of key companies in DSP (Demand-Side Platform) business, shared in Chapter 3.
Market Segment by Manufacturers, this report covers
Criteo
Double Click
Facebook Ads Manager
Adobe
Trade Desk
Amazon (AAP)
Appnexus
Dataxu
Mediamath
SocioMatic
Sizmek
Tubemogul
Oath Inc
AdForm
Amobee
Centro Inc
Market Segment by Type, covers
RTB (Real Time Bidding)
PPB (Programmatic Premium Buying)
Market Segment by Applications, can be divided into
Retail
Automotive
Financial
Telecom
Others
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Related Information:
North America DSP (Demand-Side Platform) Market Growth 2019-2024
United States DSP (Demand-Side Platform) Market Growth 2019-2024
Asia-Pacific DSP (Demand-Side Platform) Market Growth 2019-2024
Europe DSP (Demand-Side Platform) Market Growth 2019-2024
EMEA DSP (Demand-Side Platform) Market Growth 2019-2024
Global DSP (Demand-Side Platform) Market Growth 2019-2024
China DSP (Demand-Side Platform) Market Growth 2019-2024
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