Military Know-How Turns A Soldier’s Online Idea Into A High-Powered Retail Success

Military know-how turns a soldier’s online idea into a high-powered retail success

When Clint Dunn traded his military fatigues for civilian clothes and a civilian life, he harboured the gem of an idea. That idea was Austecc Limited—an online business selling Australian tactical equipment, clothing and camping essentials to military personnel, law enforcement officers and civilians worldwide.

Within less than 12 months, Austecc Limited (www.austecc.com.au), was turning over a staggering one quarter of one million dollars. “I went online first because I wanted to build credibility,” says Dunn. But Clint Dunn didn’t just launch into business with any old website. Like a well-planned military operation, he consulted several web and e-tail specialists before settling with the services and expertise offered by Perth Logos.

“When we analysed Austecc’s target market it was clear customers had two primary attributes. They were in high risk situations and they needed everything now,” says David Matrai, Director of Perth Logos.

Meeting Austecc’s online customer needs fast and efficiently meant two vital web design elements had to be in place. The first was easy-to-use shopping cart technology and the second, no-fuss product information. At no time is the process of viewing to purchasing products more than two clicks away. But it wasn’t just the ‘lock and load’ convenience winning online customers. “I make sure Austecc supplies to anywhere in the world, ASAP,” says Dunn. Huge product choice and reliability combined with no fuss, fast delivery worldwide made Austecc the name online customers could trust. And as a result, business boomed.

So great was the e-tail explosion Clint Dunn took the next step. He set up not one, but two bricks and mortar retail stores in Singleton, New South Wales. “I knew the market was there but going online helped me get all my procedures in place.”

For some smaller companies rapid growth can be the breaking instead of the making. Small business processes and supply logistics do not always scale up. But as Clint Dunn discovered, a small business can handle rapid growth if the right team is in place and it’s acting on the right advice. “I’ve worked so closely with David now we talk like mates. He’s always given me good advice. So it was only natural I asked him to help carry the website branding through to our retail stores.”

But Perth Logos is not just a ‘pretty picture’ service focusing on logos, branding, stationery, websites, and signage. Underpinning their comprehensive range of services is years of marketing expertise and strategic business know-how. All of which combines to give their clients the best chance of success.

Clint Dunn saw his online business turn into an overnight success and migrate from clicks to bricks, not once but twice. Is it any wonder Perth Logo clients are fiercely loyal?

Austecc Industries Australian Tactical Equipment Clothing and Camping was established in 2007 and are distributors of high quality products at reasonable prices. We deliver anywhere in Australia and around the world. We are a licensed to distribute firearms and prohibited weapons.

Austecc Industries orders from a wide range of suppliers of military and security equipment. Some retailers sell gear that looks good but either performs a limited function or does not perform as expected. Based on reviews by soldiers and private security operators with operational service ranging from East Timor to Iraq and Afghanistan, Austecc have chosen only the best-performing equipment for inclusion in our range. If it has not performed well for them, we don't sell it here.

Austecc is Australian owned and operated by serving and past serving members of the Royal Australian Infantry both ARA and SF.

Our people aim to process your order, source your equipment or respond to your questions as quickly as possible. We are always interested in hearing about new products that will be useful to people in the armed services, law enforcement or outdoor enthusiasts. If we don't sell it and you think we should - tell us about it.

Austecc Industries was established in 2007 by a dedicated team of ex-servicemen and members currently still serving all with an Infantry back round.

Austecc Industries
Shop 11, 52-56 John St, Singleton NSW 2330 Australia
Clint Dunn
http://www.austecc.com.au

This release was published on openPR.