Press release
MVAS Market Technology, New Innovations Analysis By Amazon, Apple TV, Boxee, Hulu, Netflix, Roku, Baidu, Gemalto N.V., Huawei Technologies Co., Nokia Corporation, Mahindra Comviva
The penetration and reach of mobile devices can certify the distribution of a high amount of services in a fast, cost effective, and seamless way without the physical access. Owing to the technology advancements, mobile devices at a low price can also support influential MVAS market applications allowing customers to check bank account information, receive personalized health alerts, exchange data through SMS, use entertainment based services, and obtain vocational training.
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The telecom sector has experienced considerable growth in the MVAS market over the last few years. Demand for personalized, extremely relevant and content rich VAS has brought high growth prospects. Carrier providers are driving communication equipment providers and independent software vendors to help advance cost effective, dependable and well-tested applications, which are helping them generate revenue and improve customer satisfaction.
Industry participants include Amazon, Apple, Inc., Baidu, Inc. Gemalto N.V., Huawei Technologies Co., Ltd, Nokia Corporation, Mahindra Comviva, etc.
The MVAS market is anticipated to witness considerable growth over the forecast timeline. This can be attributed to the introduction of LTE network services, IoT and growing inclination of customers to rely on the internet. Customers are willing to use mobile devices for booking tickets, gaming, making payments, and watching movies. With the handiness of mobile devices and availability of several mobile applications, customers are frequently using them almost everywhere, which is leading to the growth of the MVAS market globally.
With the falling prices of handsets and growing competition in the mobile device industry, handset manufacturers and network operators are shifting their focus on value added services to enrich their product portfolio and sustain industry presence. High investments in 3G and 4G services have been witnessed in the industry to help gain customer consumer base, thereby driving the MVAS market growth.
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Mobile gaming has been staking an increasingly vital claim in several European and Asian
countries since the last few years. Owing to the rolling out of popular internet based mobile games such as Rollercoaster Tycoon and Pok?mon Go! which use extensive mobile internet, operators are providing several VAS packages on internet subscriptions.
Mobile education is playing a vital role in increasing the reach and quality of education globally. The growth in smartphone and tablet adoption is projected to offer impetus to the education sector in the MVAS market.
Asia Pacific MVAS market is anticipated to witness substantial growth owing to the rising usage of mobile devices such as tablets and smartphones. Government administrations in this region are taking efforts to spread the usage of such devices. The necessary infrastructure is being built in economies such as China, India, Japan and South Korea with a great speed that is supporting the industry growth. In addition, increasing demand for innovative technologies such as IoT and M2M in enterprises to manage the workforce coupled with employee and company-owned smart device implementation will fuel demand.
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Report Content
Chapter 1 Methodology & Scope
1.1 Methodology
1.1.1 Initial data exploration
1.1.2 Statistical model and forecast
1.1.3 Industry insights and validation
1.1.4 Definition and forecast parameters
1.2 Data Sources
1.2.1 Secondary
1.2.2 Primary
Chapter 2 Executive Summary
2.1 MVAS industry 3600 synopsis, 2012 – 2024
2.1.1 Regional trends
2.1.2 Solution trends
2.1.3 Application trends
Chapter 3 MVAS Industry Insights
3.1 Industry segmentation
3.2 Industry growth landscape, 2012- 2024
3.3 Industry ecosystem analysis
3.4 Technological & innovation landscape
3.5 Mobile subscriptions, by region
3.6 Regulatory landscape
3.6.1 Mobile Money Programme
3.6.2 Communication Act 2003
3.6.3 Radio Frequency Safety
3.7 MVAS end-use landscape (Costumer/SMB/Enterprises)
3.8 Industry impact forces
3.8.1 Growth drivers
3.8.1.1 Global impact forces
3.8.1.1.1 Rising demand for mobile devices
3.8.1.1.2 Increasing penetration of 3G/4G services
3.8.1.1.3 Demand for entertainment services
3.8.1.2 North America impact forces
3.8.1.2.1 Audio & video services demand drive the North America MVAS market
3.8.1.3 Europe impact forces
3.8.1.3.1 Rapidly increasing enterprise internet users
3.8.1.4 Asia Pacific impact forces
3.8.1.4.1 Growing mobile digital data consumption in Asia Pacific
3.8.1.5 Latin America impact forces
3.8.1.5.1 Growing adoption of several mobile applications
3.8.1.6 Middle East & Africa impact forces
3.8.1.6.1 Economic development and usage of mobile services
3.8.2 Industry pitfalls and challenges
3.8.2.1 Security concerns
3.9 Growth potential analysis, 2016
3.10 Porter’s analysis
3.11 Competitive landscape, 2016
3.11.1 Strategy dashboard
3.12 PESTEL analysis
Chapter 4 MVAS Market, By Solution
4.1 MVAS market share by solution, 2016 & 2024
4.2 SMS
4.2.1 SMS MVAS market estimates and forecast, by region, 2012 – 2024
4.3 MMS
4.3.1 MMS MVAS Market estimates and forecast, by region, 2012 – 2024
4.4 Instant Messaging/Email
4.4.1 Instant messaging/Email MVAS market estimates and forecast, by region, 2012 – 2024
4.5 Mobile Money
4.5.1 Mobile money MVAS market estimates and forecast, by region, 2012 – 2024
4.6 Infotainment
4.6.1 Infotainment MVAS market estimates and forecast, by region, 2012 – 2024
4.7 Others
4.7.1 Other MVAS solutions market estimates and forecast, by region, 2012 – 2024
Chapter 5 MVAS Market, By Application
5.1 MVAS market share by application, 2016 & 2024
5.2 BFSI
5.2.1 BFSI market estimates and forecast, by region, 2012 – 2024
5.3 Retail
5.3.1 Retail market estimates and forecast, by region, 2012 – 2024
5.4 Government
5.4.1 Government market estimates and forecast, by region, 2012 – 2024
5.5 Healthcare
5.5.1 Healthcare market estimates and forecast, by region, 2012 – 2024
5.6 Education
5.6.1 Education market estimates and forecast, by region, 2012 – 2024
5.7 Entertainment & Media
5.7.1 Entertainment & media market estimates and forecast, by region, 2012 – 2024
5.8 Telecom & IT
5.8.1 Telecom & IT market estimates and forecast, by region, 2012 – 2024
5.9 Others
5.9.1 Other applications market estimates and forecast, by region, 2012 – 2024
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