Air Care Market: What are the factors and trends playing a role in evolution? | Growth Analysis by prominent key players Dabur India Limited, Godrej Consumer Products Limited, Airance, J.K. Helene Curtis Limited, S.C. Johnson Products Private Limited, Sar

Changing lifestyle patterns among Indians and a growing emphasis on having clean environments are enhancing the demand for air care products in the Indian market. The air care market in India is expected to reach a value of INR 18.48 Bn by 2023, expanding at a compound annual growth rate (CAGR) of ~20.7% from 2018.

Category-wise segment insights:

The air care market operates in three main segments - home fresheners, car fresheners, and bathroom fresheners. In 2016, the home fresheners segment was valued at INR 1.5 Bn. The car fresheners segment was valued at INR 2.5 Bn in the same year, thus acquiring a 50% share of the overall air care market in India. With a rise in the sale of cars, the market share of car fresheners has picked up in recent years.

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Market drivers:
Consumers, lately, are willing to experiment with different variants of air care products, including spray/aerosol air fresheners, to keep homes odor-free. Urban consumers are switching from traditional products such as incense sticks to more sophisticated and modern offerings such as aerosols. The demand for premium and value-added air freshener products with better fragrance is growing rapidly among upper-middle-class consumers.

Market challenge:

Most of the air fresheners available in the Indian market contain harmful ingredients like phthalates, which can result in reproductive abnormalities, allergies, and asthma. People, who are aware of the consequences of such ingredients, often stay away from air fresheners. 

Companies covered:
1. Dabur India Limited
2. Godrej Consumer Products Limited
3. Airance
4. J.K. Helene Curtis Limited
5. Midas Care Pharmaceuticals Private Limited
6. Procter & Gamble Home Products Private Limited
7. Reckitt Benckiser (India) Private Limited
8. S.C. Johnson Products Private Limited
9. Sara Lee Corporation

Table of content:

Chapter 1: Executive summary

Chapter 2: Socio-economic indicators

Chapter 3: Introduction
3.1. Air care market in India - definition and structure

Chapter 4: India air care market
4.1. Market overview
4.2. Air care market size and growth forecast (2018-2023e)
Chapter 5: India air care market segmentation
Chapter 6: Trade analysis
Chapter 7: Key market opportunities
Chapter 8: Key growth drivers of the market
Chapter 10: Competitive landscape

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