LongChair – major success in the red dot award: product design 2011

[Stuttgart/Germany] The LongChair from Scala Designware clearly convinced the judges: in the red dot design award, one of the most renowned international product competitions, the LongChair has now been awarded the “red dot” seal of quality for high design quality by the jury with its panel of highly respected experts. More than 1,000 guests from the world of design, industry, society and media will celebrate the winners of the red dot design award on 4 July 2011, which traditionally takes place in Essen’s opera house, Aalto Theater. The LongChair will then be put on public display during a four-week special exhibition in the red dot design museum.

The LongChair is a piece of high quality designer furniture for the Outdoor and Wellness sector that meets the highest demands on durability while maintaining an exemplary ecological profile. Impressive is its extraordinary presence that is characterized by its concrete yet, reduced and conservative design. The tangible and appropriate technical structure gives it a strongly design dominated manufactured character. All unnecessary design elements and components have been consequently avoided.

“As always, our jury cast a very careful eye over the products submitted. Design quality has asserted itself clearly in the judging process, with genuine and new creative solutions also being rewarded. Both of these criteria are not just yardsticks for good design, but also for the potential for success on the market. This potential is increased several times over by the targeted use of our renowned design award”, says Profes- sor Dr. Peter Zec, the initiator of the red dot design award. This year, designers and companies from 60 countries entered 4,433 products in the red dot award: product design.

The winning products in the red dot design museum

Experience the LongChair first hand: together with the other prize-winning products, it will be on display from 5 July to 1 August 2011 in the exhibition “Design on stage – winners red dot award: product design 2011” in the red dot design museum at the world heritage site of the Zeche Zollverein Coal Mine Industrial Complex in Essen/Germany. With in excess of 1,500 products spread over an area of more than 4,000 m2, the red dot design museum houses the largest permanent exhibition of contemporary design worldwide.

The red dot design award
The red dot design award dates back to 1955 and is now the world’s largest and most distinguished design com- petition. It breaks down into the three disciplines ‘red dot award: product design’, ‘red dot award: communication design’ and ‘red dot award: design concept’. There were almost 14,000 entries from 68 countries in the year 2010 alone.

You can get more information on the website at www.red-dot.de/presse and www.scala-designware.com

About Scala Design and Scala Designware:

Scala Designware is the Label of Scala Design in Böblingen near Stuttgart Germany.

Scala Design was founded in 1986 and has four departments: Design, CAD construction, model-making/prototyping, and a small series production.

Scala Design works in transportation design and industrial design providing extensive experience in designing products that mould Corporate Identity. Scala Design also develops furniture and entire product ranges for the private and public interior design sector.

Due to many years of design fields, Scala Design is capable of providing advice about the most economically suitable procedure for design and manufacturing processes. Numerous German and international design awards are evidence of the expertise in the world of design.

The Headquater of Scala Design is in Böblingen/Stuttgart, Germany with a branch office in Ishikawa, Japan.

Press contact:
Mr. Thomas Tiede
Scala Designware
Wolf-Hirth-Straße 23
D-71034 Böblingen
Germany
press@scala-designware.com
www.scala-designware.com
+49 170 966 11 77

This release was published on openPR.