The UK Stationery Market 2018-2023 | Amazon, Argos, ASDA, ASOS, B&M, Berol, Bic, Card Factory, Casio, Crayola, Helix
"The UK Stationery Market 2018-2023", report offers comprehensive insight and analysis of the stationery market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on seven key sub-categories: paper & notebooks, writing & drawing instruments, desk accessories, postage & packaging, storage, arts & crafts and other stationery. Consumer data is based on our 2018 UK How Britain Shops survey, using a panel of 10,000 nationally representative consumers and our 2018 UK Stationery survey of 2,000 nationally representative consumers.
The UK stationery market is forecast to reach £2.2bn in 2018, having grown 15.4% between 2013 and 2018. While the sector is set to outperform the UK non-food market over the next five years, categories such as postage & packaging are forecast to lag behind. Volumes were hindered in 2017 due to the rising cost of raw materials creating high inflation in the market and deterring consumers from spending. Volumes are however forecast to recover, as growing consumer trends such as bullet journaling will drive spending.
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Companies Profiled in this report includes: Amazon, Argos, ASDA, ASOS, B&M, Berol, Bic, Card Factory, Casio, Crayola, Helix, Hobbycraft, Home Bargains, John Lewis, kikki.K, Lidl, Moleskine, Morrisons, Office Outlet, Ohh Deer, Paper Mate, Paperchase, Post-it, Poundland, Poundstretcher, Poundworld, Primark, Pritt, Pukka, Ryman, Sainsbury's, Selfridges, Sellotape, Sharpie, Smiggle, Stabilo, Tesco, The Range, The Works, Tiger, Tinc, TK Maxx, Typo, WH Smith, Wilko
-Following Australian retailer Smiggle's rapid success in the UK market, reaching a forecast 4.0% share in 2018, other players are striving to take advantage of the buoyant £2.2bn market.
-Over the past five years the stationery market has become more polarised, with significant outperformance by the value segment, driven by general merchandisers including B&M and The Works, boosted in part by their rapid physical expansion and therefore wider reach, as well as consumers' change in attitude towards value and discounter retailers.
-While WH Smith has maintained its position as UK stationery market leader, its lead is eroding with the retailer having lost 1.8 percentage points off its share in the past five years.
Reasons to buy
-Using our five year forecasts to 2023, learn which subcategories in the stationery market will be the fastest performing to ensure more focus is placed in these winning product areas.
-Understand what trends shoppers are looking for in their stationery purchases to drive own-brand sales instore and online.
-Use our in-depth analysis of the challenges faced by market leader WH Smith in order to understand why it is losing market share and the lessons to be learned from its proposition.
-Discover how creative influences are shaping the market and how the colour trend has evolved from adult colouring to bullet journals.
-Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.
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Table of Content:
THE HOT ISSUES
Market drivers and inhibitors in stationery
Main issues in stationery:
UK stationery market remains attractive despite dominance of value players
Female shoppers are more trend-driven while male shoppers need a distinctly different approach
Shopper polarisation puts traditional midmarket specialists at risk
Retailers must adapt their ranges to appeal to millennial shoppers
Strategies for success
WHAT PEOPLE BUY
The sector at a glance
Overall sector size
Overall sector growth
Category growth in stationery
Category dynamics: paper & notebooks
Category dynamics: writing & drawing equipment
Category dynamics: desk accessories
Category dynamics: arts & crafts
Category dynamics: postage & packaging
Category dynamics: storage
Category dynamics: other
Spend per head
Online market size and growth rates
Online vs. offline stationery growth rates
WHERE PEOPLE BUY
Channels of distribution
HOW & WHY PEOPLE SHOP
Who shops and where they are located
Which categories they buy
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
What's important when purchasing stationery
Drivers of store selection
What is included
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