App Analytics Market 2018 Global Industry Size, Demand, Growth Analysis, Share, Revenue, Manufacturers and Forecast 2025
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Increase in inclination of enterprises toward mobile-based advertising, growth in number of mobile & web apps, and rise in investment in the analytics technology are the factors that drive the growth of the market. However, availability of open source alternatives and non-uniformity of data act as major deterrents to the market growth. Furthermore, major shift toward customer-focused marketing is believed to create significant demand for the app analytics market. Besides, increase in focus on higher ROI and growth in trend of bring-your-own-devices (BYOD) provide opportunities for the growth of the market.
The global app analytics market is segmented based on component, type, deployment mode, applications, industry verticals, and regions. In terms of component, the market is categorized into software and service. Based on type, it is divided into mobile app analytics and web app analytics. Based on deployment mode, it is bifurcated into cloud and on premise. Based on application, it is classified into marketing analytics, performance analytics, in-app analytics, revenue analytics, and others. In terms of industry vertical, the market is classified into gaming, entertainment, social media, IT & telecom, health & fitness, travel & hospitality, retail & e-commerce, education & learning, BFSI, and others. Based on region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The global app analytics market is dominated by Adobe, Appsee, IBM Corporation, Countly, Mixpanel, Localytics, App Annie, Appdynamics, Appsflyer, and Clevertap.
Key Benefits for App Analytics Market:
• The study provides an in-depth analysis of the global app analytics market and current & future trends to elucidate the imminent investment pockets.
• Information about key drivers, restraints, and opportunities and their impact analyses on the market is provided.
• Porter’s five forces analysis illustrates the potency of buyers and suppliers operating in the global app analytics industry.
• The quantitative analysis of the global app analytics market from 2017 to 2025 is provided to determine the market potential.
App Analytics Key Market Segments:
• Mobile App Analytics
• Web App Analytics
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Table of Content:
CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key benefits for stakeholders
1.3. Research methodology
1.3.1. Secondary research
1.3.2. Primary research
1.3.3. Analyst tools & models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.3. Porter's five forces analysis
3.4. Key player positioning, 2017
3.5. Market dynamics
188.8.131.52. Increase in inclination of enterprises toward mobile-based advertising
184.108.40.206. Major shift toward personalized and customer-focused marketing
220.127.116.11. Growing penetration rate of smartphones and other smart devices
18.104.22.168. Availability of open source alternatives
22.214.171.124. Concerns over data privacy in mobile apps
126.96.36.199. Increase in focus on higher ROI
188.8.131.52. Emergence of bring-your-own-device (BYOD) and bring-your-own-apps (BYOA)
CHAPTER 4: APP ANALYTICS MARKET, BY TYPE
4.2. Mobile App Analytics
4.2.1. Key market trends
4.2.2. Key growth factors and opportunities
4.2.3. Market size and forecast, by region
4.2.4. Market analysis by country
4.3. Web App Analytics
4.3.1. Key market trends
4.3.2. Key growth factors and opportunities
4.3.3. Market size and forecast, by region
4.3.4. Market analysis by country
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