E-pharmacy Market Competitive Analysis with Leading Market Players - LLOYDS Pharmacy Limited, Pharmacy2u Ltd., Gordons Direct, Shop Apotheke, CVS Health, Walgreen Company, Familymeds, Inc., The Medicine Shoppe Pharmacy, Cardinal Health, and Rite Aid Corpo

The global e-pharmacy beauty and personal care market is expected to reach US$ 20.20 billion by 2027, witnessing significant growth over the forecast period (2019-2027). This is owing to increasing internet penetration coupled with growing demand for beauty and personal care products. According to a report by Internet World Stats published in December 2018, the number of internet users reached 4,208 million in June 2018 (with 55.1% penetration), up from 3,270 million in 2015 (with 45.0% penetration) across the globe.

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E-pharmacy (BPC) market is majorly driven by changing lifestyles, increasing number of youth and working population, along with increasing awareness about personal care and beauty products is contributing to high demand for personal care products. Furthermore, this is leading to high sales of these products through e-pharmacy channels and others. Authenticity and comparative low prices attract consumers towards online pharmacy channels over other e-commerce websites.

E-pharmacy can be used to order products online, which aids to reduce cash transactions and promotes cashless economy. The government of India is taking efforts to promote digital payment systems through the launch of ‘Digital India Initiative’ in July 2015. This initiative aims to offer internet access and mobile phone coverage across India, which in turn is expected to help several people to receive online access and utilize digital payment technique.

Players operating in the global e-pharmacy market are focusing on different strategies in order to enhance their market share. For instance, in March 2018, Medlife (India-based e-pharmacy company) announced plan for partnership with Aditya Birla Health Insurance (ABHIC). This partnership is expected to offer cashless medicine delivery to ABHIC customers. This will support customers of ABHIC to have paperless and cashless medicine delivery experience at their homes.

Few of the major companies operating in the global e-pharmacy (BPC) market include, LLOYDS Pharmacy Limited, Pharmacy2u Ltd., Gordons Direct, Shop Apotheke, CVS Health, Walgreen Company, Familymeds, Inc., The Medicine Shoppe Pharmacy, Cardinal Health, and Rite Aid Corporation.

The e-pharmacy companies are focusing on customer convenience by offering services such as online consultation by doctors, physicians, beauty specialist through videos, and chatting services. For instance, Medlife was previously offering telephonic consultation and is planning to have video-based doctor consultation through its acquisition of EClinic24/7 firm in November 2018. EClinic24/7 is a telemedicine platform that connects its users with doctors for video consult, voice call, chat, or email/web-based consultation. Patients will be able to avail this facility through Medlife app, and website.

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