Augmented Reality in Packaging: New Dimension in Presentation of Product

Augmented Reality: Technology that connects reality to the virtual world!!!

Augmented Reality, commonly known as AR is a technology used to connect virtual information on to the world that we see. The main purpose of this technology is give the opportunity for consumers to live immersive experience. For brands, it's a way to attract consumers attention to make the difference in decision of purchase.

Augmented Reality in Packaging- Take Your Product to the Next Level

1. Offers all services that QR-code offers today
2. Your package will speak as soon as the consumer points the camera at it
3. Show product information directly on package
4. Your consumer can look inside the package without open it
5. Translate package's product information in vision language to your consumer
6. Offer unique benefits by adding digital content such as avatars, games which is particular for your product

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How to Use Augmented Reality for Your Product Packaging

1. By Product Visualization
2. Extend Real Estate
3. By interactive content, increase brand engagement
4. Without having to repackage everything, update your AR Content

Market Survey On Augmented Reality

How Augmented Reality working for Industries?

Augmented reality is creating an impactful mark on the consumer packaged goods (CPG) industry and essentially helping manufacturers bring more products to retailers and expand to new markets continually and impressively. Major brands such as Coco Cola, Kraft, L’Oréal, and Simmons have already adopted this technology for demonstration, promotion, and product differentiation.

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Based on technology, the augmented reality packaging market has been segmented into head-mounted displays, applications (apps), and others. The market is dominated by the apps segment, as apps give handy experience to customers and are relatively less expensive. However, the head-mounted displays segment is projected to expand at a high rate during the forecast period, owing to changing lifestyle and increase in consumer spending on digital technology.

Based on application, the market can be classified into mobile & tablet devices, showroom, web, retail, and others. The mobile & tablet devices segment dominates the global augmented reality packaging market, as these devices make advertising and promotional campaigns available only at the touch of a button. Augmented reality is the way of the future in on-pack communication. It is changing how consumers interact with products and use them. It lays a strong foundation for building brand loyalty.

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An emerging trend of intensifying conjunction between wearable devices, AR, and GPS is projected to drive the augmented reality packaging market in the next few years. Increasing diffusion of smartphones and tablets is a major factor encouraging the adoption of augmented reality packaging. In addition, rising investments by packaging manufacturers in the augmented reality packaging market have played a major role in promoting growth of the market.

In terms of geography, the global augmented reality packaging market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. Currently, packaging manufacturers based in North America are largely adopting augmented reality packaging, with the U.S. and Canada being major contributing countries. In Asia Pacific, urbanization and rapid digitization have boosted the information technology sector. This, in turn, has helped in raising the demand for augmented reality packaging in the region.

Furthermore, Europe and Latin America are highly active markets, in terms of strategic initiatives and emerging demand from the end user industries. Some of the factors fueling the market in these regions are high growth of end-user industries, increased local manufacturing, and risen number of domestic players in industrial applications in the regions.

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