Global Customer Experience Platforms Market to Witness Significant Rise in Revenue During the Forecast Period 2018 - 2028

Highlights of Customer Experience Platforms Market :

In terms of value, the customer experience platforms market is expected to register a CAGR of 12.7% during the forecast period. This study demonstrates the global customer experience platforms market dynamics and trends across regions such as North America, Latin America, Western Europe, Eastern Europe, China, Japan, SEA & other APAC and Middle East & Africa, which influence the current nature and the future status of the customer experience platforms market over the forecast period. The popularity of customer experience platforms is increasing due to their adoption by enterprises for improving customer experience and enabling the personalisation of customer feedback.

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Report Description

This research report provides a detailed analysis of the customer experience platforms market and offers insights on the various factors influencing the market. This customer experience platforms market study provides a comprehensive assessment of stakeholder strategies and imperatives for succeeding in the business. The customer experience platforms report segregates the market based on deployment, platform, interaction points, vertical & enterprise size as well as across different regions worldwide.

The customer experience platforms market is witnessing high traction since past few years. The adoption of digitalised solutions for maintaining a customer-specific experience model is resulting in the growth of the customer experience platforms market. The increasing importance of customer experience platforms for products as well as services is becoming important for enterprises to sustain in the global competition. In addition, the penetration of Internet connectivity and the simultaneously increasing adoption of smartphones are some of the prime factors fuelling the growth of the customer experience platforms market, as they are boosting the convenience, reliability and efficiency of customer experience management. The popularity of customer experience platforms is increasing and is expected to reach new heights during the forecast period due to the rapid adoption of customer experience platforms in the retail and consumer goods industry.

The report starts with an overview of the global customer experience platforms market in terms of value. In addition, this section from the customer experience platforms report includes the analysis of key trends, drivers and restraints that are influencing the customer experience platforms market. The impact analysis of the key drivers and restraints of the customer experience platforms market are included in this report to provide clients crystal-clear decision-making insights.

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The global customer experience platforms market is categorised on the basis of deployment, platform, interaction point, vertical, enterprise size and region. On the basis of deployment, the customer experience platforms market is segmented into cloud deployment and the on-premise deployment of customer experience platforms software. Revenue contribution from the cloud deployment segment of the customer experience platforms market is expected to expand at a CAGR of 13.9% during the forecast period. This growth in customer experience platforms can be attributed to the increasing adoption of cloud deployment by enterprises for getting a centralised data storage and improving the efficiency of the customer experience platforms process.

On the basis of platform, the customer experience platforms market is segmented into Android, Windows and iOS. Among these, the Android platform holds a major share of the customer experience platforms market owing to the highest penetration of Android smartphones due to their low cost and easy availability, and the usages of these devices for customer experience platforms.

On the basis of interaction point, the global customer experience platforms market is segmented into social media, mobile apps, email, stores, websites and call centre. Due to the increasing availability of brands and enterprise-specific mobile applications for generating feedback, the revenue contribution from the customer experience platforms mobile apps segment is expected to expand at a CAGR of 15.2% during the forecast period.

On the basis of vertical, the global customer experience platforms market is segmented into government, IT & Telecommunication, healthcare, BFSI, transportation & logistics, consumer goods & retail, hospitality and media & entertainment. The revenue contribution from the consumer goods & retail segment of the customer experience platforms market is expected to hold a major market share during the forecast period. Consumer goods & retail enterprises are adopting customer experience platforms to establish a better communication platform for their customers.

The next section highlights a detailed analysis of customer experience platforms across various countries. It provides a market outlook for 20182028, and sets the forecast within the context of the customer experience platforms market, which includes the latest technological developments and offerings in the market. This customer experience platforms study discusses the key trends within countries that are contributing to the growth of the customer experience platforms market, as well as analyses the degrees at which drivers influence this market in each region. Key regions and countries assessed in this customer experience platforms report include North America (U.S. and Canada), Latin America (Brazil, Mexico and the rest of Latin America), Western Europe (Germany, Italy, France, Spain, U.K., BENELUX and the rest of Western Europe), Eastern Europe (Russia, Poland, and the rest of Eastern Europe), China, Japan, SEA and other APAC (India, ASEAN, Australia & New Zealand and the rest of SEA) and MEA (GCC Countries, Turkey, North Africa, South Africa and the rest of MEA).

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This release was published on openPR.