Press release
Diaper Market by Age, Distribution Channel, Absorption Level, Geography, Growth, and Demand Forecast, 2013–2023 For Players: Procter & Gamble, Kao Corporation, DSG International (Thailand) PLC. & Ontex
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On the basis of age, the baby diaper category contributed over 85.0% revenue share to the global diaper market in 2017, on account of increasing hygiene awareness, rising birth rates as well as growing disposable income.
However, with rising adult population across the globe, the prevalence of uncontrollable urge to urinate problem (urinary incontinence) and rising cases of prostate surgeries, the market for adult diapers is projected to witness a faster CAGR, globally, during the forecast period.
The use of biodegradable diapers is driving market growth, as these diapers are not manufactured with petrochemicals and eco-unfriendly materials, or skin irritants; and are safe for adult and baby skin.
Pharmacies were the most preferred distribution channel for purchasing diapers globally, accounting for maximum revenue share, of 32.3%, in the diaper market in 2017. This is due to trust of consumers to buy healthcare products from pharmacies, instead of approaching some other stores.
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Some of the key players operating in the diaper market include Kimberley-Clark Corporation, The Procter & Gamble (P&G) Company, Unicharm Corporation, Kao Corporation, DSG International (Thailand), Nobel Hygiene Private Limited, Essity Aktiebolag (publ), Ontex Group NV, Oji Holdings Corporation, and Domtar Corporation.
Market Segmentation by Distribution Channel
• Pharmacies
• Convenience stores
• Online
• Supermarkets/Hypermarkets
Market Segmentation by Absorption Level
• High
• Low
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