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Beer Frosters to hit homes and bars across the USA with the world’s coldest beer.

03-30-2011 01:12 PM CET | Fashion, Lifestyle, Trends

Press release from: Pat McKee

Beer Froster

Beer Froster

March, 2011 Charlotte North Carolina: Beer in the United States is about to get colder, and beer lovers are overjoyed.

A specialty freezer used widely throughout Central and South America is poised to start a country-wide craze among beer connoisseurs and foodies in the USA. Called a “Beer Froster”, it chills beer to a single degree above its freezing point and can keep it there without freezing. A beer can get so cold that an aluminum bottle placed on the counter on a humid day will actually form frost.

Beer Froster were first introduced in the 1980s throughout tropical climates such as Mexico, Central and South America. Beer was brought down to its lowest temperature not just as a way to fight the heat, but also because of the wide use of smaller refrigerators. The colder the beer starts, the longer it remains cold, and beer could be enjoyed at home without needing additional refrigeration.

They are now making their way north of the border and into homes and restaurants everywhere.

Beer Froster works because both the alcohol in beer bottles and the high pressure within the bottles act as antifreeze. Most bottled beer will not freeze until it reaches 23 degrees Fahrenheit. Beer coolers combine a powerful freezer and a highly accurate thermostat to keep beer at a tooth-numbing 24 degrees.

“I love the Froster” says Darrell, a medical professional in Knoxville who purchased one recently for use at his home. “I can get beer down to the perfect temperature without freezing. The Froster-cooled beer was the best I’ve ever had, and I have had a few.”

Alan Cohen of Summit Appliances, one of the two manufacturers of Beer Frosters, can see why. Long ago his company was among the first to offer kegerators, and he was a little surprised to see them gain wide home use. After this first experience, he says Beer Frosters were “a natural progression” of keeping ahead of other companies and meeting growing market needs.

Mike Yost, author of “The Mancave Book” agrees. He was kind enough to present the Beer Froster to his fellow cavers at ManCaveSite.Org to get their feedback. The most common issue Man-cavers had was price, but on the whole the Beer Froster is a hit.

“I think the Beer Froster is Awesome and that they shouldn’t have any issues selling them, especially if they do keep their temperature consistent and the machines are reliable.”

“This is a very "cool" concept, I like that they are space saving and are designed with beverages (specifically beer) in mind. The digital thermostat would be very nice to have and they do offer a wide variety of sizes, if I were looking to get one of these I would have to go with the FS60SSVHFROST, it seems to be the best size for the price, and would look very nice installed in a home bar or man cave… ”

“I think that will sell like crazy Mike. Once you have a good beer that has been kept at the proper temp, you never go back to just coolers or fridges.”

“That looks like an incredible product. 24 degree beer sounds like a killer idea especially here in Az in the summer time. The one issue I see coming is someone not being smart enough to use a coozie or something like that and just holding onto a can or bottle until they get freezer burn. Then they will sue the company for not protecting them from themselves. Looks like a good item to have though.”

Beer Frosters are presently available nationwide through BeerFroster.Com.

Genius Goods offers niche, novelty and entry products from around the world to the US market.

Genius Goods Inc
1428 Majestic Forest Lane
Waxhaw NC 28173
CEO: John Bottomley

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