The Baby Food Sector in Hungary 2018 | Hipp GmbH & Co Export KG, Milupa GmbH (Danone), Nestlé Österreich GmbH, BWK GmbH, Maresi Austria GmbH

The Baby Food Sector in Hungary 2018

"The Baby Food Sector in Hungary, 2018", is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Hungarian market.

Hungary's birth rate remains among the lowest in Europe. Demand for baby food has held up well, although much of the growth has come in the last four years, boosted by higher numbers of births and economic recovery. The high price of baby food has deterred higher consumption levels. Several manufacturers produce baby food within the country, including Hipp, and local manufacturer Univer. Together, Danone, Hipp, and Nestlé accounted for 63% of value in 2017. Danone and Hipp are active in all categories, and Nestlé is absent only from drinks. Danone is the clear leader in milks and cereals, while Hipp leads the wet meals and drinks categories. Other players tend to focus on one or two areas. Cereals, wet meals, and drinks are now largely sold in food outlets (taking 71% of sales) and drugstores (26% of sales), with the latter gaining ground. Since the ending of the monopoly on the sale of first-stage formulae in pharmacies, both food outlets and drugstores have increased their share of sales, and 63% of milks are now sold via non‑pharmacy outlets. Growth prospects for the period up to 2023 are relatively good: real GDP growth is forecast to remain at 2%-3% per year. However, political instability threatens to undermine this. The number of live births is expected to continue to increase gently. As a result, total volume is predicted to grow.

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Companies Profiled in this report includes: Hipp GmbH & Co Export KG, Milupa GmbH (Danone), Nestlé Österreich GmbH, BWK GmbH, Maresi Austria GmbH

Scope

-New legislation governing the promotion of infant formula and follow-on formula took effect on July 1, 2016. This means that sales representatives must obtain an ID issued by the National Institute of Pharmacy and Nutrition (NIPN) if they want to meet with healthcare professionals, including pharmacists, to promote their products. Companies or sales representatives must also comply with registration obligations before they are allowed to conduct promotional activities directed at healthcare professionals.

-Sales of first-stage milks have been adversely impacted by an increase in non-exclusive breastfeeding and a fall in the number of births up to 2013 and as a result hold less than 20% of category value.

-There is no official baby food production data available in Hungary, although several manufacturers produce baby food within the country. These include Hipp, which manufactures most of its cereals, wet meals, and juices in Hungary, as well as local manufacturers, principally Univer.

-Danone is the clear category leader of Cereals & Dry Meals, with a 46.5% value share in 2017, followed by Nestlé, Humana Milchunion & Hipp.

Reasons to buy

-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

-Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

-Investigates which categories are performing the best and how this is changing market dynamics.

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Table of Content:

Introduction

Executive Summary

Definations

Background to the Market

Birth: Live Birth Rates

The Consumer

Socio-Demographic Trends

Working Women

Regulations

Breastfeeding Trends

Market Overview

Sector Overview

Manufacturers Shares

CategoryAnalysis

Baby Milks

Baby Cereals & Dry Meals

Baby Meals & Others

Baby Drinks

Baby Finger Foods

Production and trade

Production

Imports

Exports

Company profiles

Numil Hungary Kf

Hipp Verkaufsbüro Budapest

Nestlé Hungária Kft

Univer Product Zrt

Humana

Distribution

Baby Food Retailing

Economic background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Future Trends

Appendix

Complete Report: https://www.reportsweb.com/buy&RW00012117764/buy/3275

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