Global Porridge Market : Latest Innovations, Drivers, Dynamics And Strategic Analysis, Challenges by 2024

Our latest research report entitled Porridge Market (by type (oat, maize, wheat, rice, and millet), distribution channel (hypermarkets, supermarkets, specialty stores, and departmental stores)) provides complete and deep insights into the market dynamics and growth of porridge. Latest information on market risks, industry chain structure porridge cost structure and opportunities are offered in this report. The past, present and forecast market information will lead to investment feasibility by studying the essential porridge growth factors.

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The forecast porridge market information is based on the present market situation, growth opportunities, development factors, and opinion of the industry experts. An in-depth analysis of the company profiles, porridge on a global and regional level and applications is conducted. The analysis of downstream buyers, sales channel, raw materials, and industry verticals is offered in this report.

Europe to Influence the Global Porridge Market through 2018-2024

Europe accounts for the major market share followed by North America in the global porridge market. The European market for porridge is growing due to the increasing preference for healthy meals and changing food habits in different European countries. Porridge is one of the major staple foods of Scotland and Nordic countries and other European countries. In these countries, porridge is considered as most nutritious food. Additionally, it is highly preferred by consumers who are health conscious and always look for high protein and fiber meals.

Changing Food Consumption is Helping to Grow This Market

Change in food consumption patterns of people and increase in preference for healthy meals drive the growth of the global porridge market. In addition, the inclination of consumers towards a wholesome breakfast consisting of ready-to-eat food items and surge in demand for hot cereal products supplement the market growth. Porridge is served hot, and the increasing demand for hot cereal products is also expected to support the growth of porridge market. Changing in eating habits of the consumers have demolished specific type of food to be consumed for dinner, lunch, and breakfast. Now a day’s manufacturers are positioning porridge as an option for lunch, dinner, and snacks, resulting in higher consumption of porridge.

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Other factors which are driving the porridge markets are the benefits offered by the porridge, such as its high fiber and protein content, no sugar and being gluten-free, present porridge as a preferred choice healthy conscious consumer. It is also easy to cook and take less time than traditional meals, which makes it a preferred choice, over other cereal products.

Lidl (UK) Launched Gluten Free Porridge Oats and Other Gluten Free Items

In April 2018 Lidl launched gluten-free goodies range as well as other popular brands for the first time to its consumer. Its launch product portfolio includes Gluten Free Porridge Oats, which provides much needed required calories after taking breakfast. It also includes an assortment of Luxury Gluten Free Cookies. It is a perfect item for dunking in afternoon cups of tea. Its product launch also includes Gluten Free Spaghetti, which tastes delicious on its own or with homemade Bolognese to be enjoyed by the whole family. These newly launched products offer high-quality products that taste delicious with great value.

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Onken Launched Two-Strong Range of Ready-Prepared Porridge

In December 2016 Onken launched two- strong range of ready-prepared Porridge. It is available in the food-to-go aisle of UK supermarkets. New Onken Porridge2Go is available in a 150g single-serve format and would be priced at a recommended £1.25. The product offers a simple combination of oats and semi-skimmed milk and is available in two flavors: classic, and apple with crunchy apple pieces. Acknowledging ‘growing consumer demand for healthy, feel-good breakfasts’, the Onken porridge has a creamy texture with the oats providing bite. It is slightly sweetened and offers a healthier alternative to existing instant ambient porridge variants, the brand said.

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