Denim Market Global Share, Growth, Trend Analysis and Demand Forecast For Major Key Players: Levi Strauss & Co., Gap Inc., Pepe Jeans London, VF Corporation & U.S. Polo Assn. Retail

Denim market is expected to reach $79,211.0 million by 2023. On the basis of product, the denim market has been categorized into jeans, jackets and shirts, dresses, and others, wherein others include tops and shorts. Out of these, the market for jeans held a share of more than 75% in 2017, owing to trending styles in jeans such as cropped jeans, mom jeans, distressed and rugged jeans, globally.

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Based on distribution channel, the denim market has been categorized into specialty stores, department stores, hypermarkets and supermarkets, online, and exclusive stores. Of these, the specialty stores held the largest market share of around 23% in 2017, owing to the fact that these stores offer various brands under one roof and attractive pricing to lure customers

The denim market in APAC is expected to witness fastest CAGR of over 10%, during 2018–2023. The rising disposable income of people, expanding base of working-class population, availability of ample amount of raw materials and cost-friendly labor resources, as well as increasing government initiatives in countries like India, China, and Vietnam are the key factors contributing to the growth of market in the region.

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Globally, online mode has emerged as a preferred distribution channel for denim vendors, as the channel enables vendors to provide customized denim products as per the customer’s requirements of size and color. Apart from this, premium denim designers are also leveraging the advantage of e-commerce by offering special category designs on popular sites like Amazon, Alibaba.com, JD.com, and Flipkart, and setting-up exclusive sections dedicated to their collections.

Customers in the APAC region are not behind from spending lavishly over necessity and luxury. While luxury retail is exhibiting a good growth period in India, the market from denim-based products is also growing with rise in overall disposable income and greater affordability of popular denim brands, such as H&M and Zara.

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The appropriate disposal of used plastics and worn clothes are becoming a major concern for global environmentalists. Huge quantities of hazardous chemicals used and greenhouse gases released during the manufacturing of denim products have been creating a direct negative impact on the global climate change.

Global Denim Market Segmentation

By Product

• Jeans
• Jackets and Shirts
• Dresses
• Others (includes tops and shorts)

By Segment

• Mass Market
• Standard
• Premium

By Consumer Type

• Men
• Women
• Children

By Distribution Channel

• Specialty Stores
• Department Stores
• Hypermarkets and Supermarkets
• Online
• Exclusive Stores

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