openPR Logo
Press release

Real-time Bidding - Trends Prophesy 2025 | Market LiveRamp ,Criteo SA

04-02-2019 01:44 PM CET | IT, New Media & Software

Press release from: TMR Research

/ PR Agency: TMR Research
Real-time Bidding - Trends Prophesy 2025 | Market LiveRamp

Global Real-time Bidding Market: Overview

The global real-time bidding market is likely to display phenomenal growth rate in the near future. As online display advertising becomes a key medium for marketers, real-time bidding is serving to be the best bet to reach the desired audience at the right time.

Real-time bidding commonly denoted as RTB, efficiently helps marketers to determine the right place for ads. Using the right RTB platform, advertisers are saved from the effort to figure out where to place ads on the gigantic World Wide Web.

The report is aimed to help readers discover current trends and assess future opportunities in the global real-time bidding market. It includes the most valuable data pertaining to growth opportunities and key challenges. Also, in-depth analysis on prevailing competitive scenario and how it is expected to change over the forecast period are discussed at length.

Order Brochure for more Detailed Information @
https://www.tmrresearch.com/sample/sample?flag=B&rep_id=5037

Global Real-time Bidding Market: Notable Developments and Competitive Scenario

In the online display advertising space, programmatic advertising has been a key focus of advertisers. At the recently held Brands of India 2019 ceremony, Vertoz Advertising Limited stood as the winner in advertising & media category. A medium size enterprise, Vertoz Advertising Limited has programmatic advertising at its core to help brands reach the right audience. This could be a turning point for demand of real-time bidding solutions.
In another benchmark development in programmatic adtech, LiveRamp announced the availability of its proprietary platform IdentityLink for Real-time bidding. Using IdentityLink, advertisers could leverage the free perpetual access to the scaled up, people-based identifier of the marketing technology company.
In the promising online display advertising space, big players such as Google and Facebook have leveraged programmatic advertising such as RTB for maximizing revenue. Howbeit, on the other hand, some advertisers have faced downturn too. Since May 2017, advertising software leader Criteo SA lost close to 50% market value because of some significant hiccups.

Global Real-time Bidding Market: Key Trends

The rapid growth of touch points and channels to reach consumers for advertising is serving to be a boon for marketers. Whilst maintaining a degree of consistency, advertisers are leveraging these touch points to reach consumers at the right time for maximum conversions. This is often attained using programmatic advertising.

Real-time bidding involves programmatic instantaneous auction, wherein advertising space is bought and sold on a per-impression basis. Using this model, advertisers bid for an impression, and in the event the bid is won, the advertiser’s ad is instantly placed on the publisher’s site.

RTB offers tangible benefits. RTB platform enables advertisers to efficiently determine the site for placing ads. Real time bidding involves automated bidding contrary to manual bidding used previously. It saves tremendous time of advertisers spent on evaluating the potential of an online location or a potential website. Real time bidding saves advertisers from paying for ad displays that may be of no use.

Real-time bidding offers additional advantages for advertisers. The model allows advertisers to specify the type of setting required for their ads. Using the marketing specifications, a RTB platform finds the right place to display the ads. Hence, this serves to be much more effective over the model of constant evaluation of sites to run ads.

Request TOC for Facts & Tables
https://www.tmrresearch.com/sample/sample?flag=T&rep_id=5037

Global Real-time Bidding Market: Regional Analysis

The global real-time bidding market could be studied across North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa. Of them, North America is likely to hold the leading market share over the forecast period. Due to the vast use of smartphones to watch online content, advertisers are targeting consumers using online display advertising. This makes North America a key real-time bidding market.

About TMR Research
TMR Research is a premier provider of customized market research and consulting services to business entities keen on succeeding in today’s supercharged economic climate. Armed with an experienced, dedicated, and dynamic team of analysts, we are redefining the way our clients’ conduct business by providing them with authoritative and trusted research studies in tune with the latest methodologies and market trends.

Contact:
TMR Research,
3739 Balboa St # 1097,
San Francisco, CA 94121
United States
Tel: +1-415-520-1050

This release was published on openPR.

Permanent link to this press release:

Copy
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Real-time Bidding - Trends Prophesy 2025 | Market LiveRamp ,Criteo SA here

News-ID: 1683534 • Views: 186

More Releases from TMR Research

Hydrolyzed Plant Proteins Market Booming Global Industry Investments and future …
Global Hydrolyzed Plant Proteins Market: Overview Hydrolyzed plant proteins have found use in a wide range of applications in the food and beverages industry. Most commonly, the protein is used to enhance flavor in several processed food products. Several functional characteristics are key to the growing popularity of these proteins. Proteins from oil-producing plants have excellent fat binding and emulsification properties, which are being utilized by hydrolyzing these for applications that
Rose Extracts Market 2028 | Young Living Essential Oils, Thracian Oils Ltd., Fle …
Global Rose Extracts Market: Overview Pharmacological properties of key species of rose flowers are well known, and several companies have been utilizing these for skin care. This is one of the key trends propelling the steady evolution of the rose extracts market. A growing body of in-vivo and in-vitro clinical studies over the past few years have underscored the therapeutic potential of rose extracts. In skin care, rose extracts have been
Global Fruit Tea Market Analysis, Size, Share, Growth & Forecast 2018-2028: Tata …
Global Fruit Tea Market: Overview Based on the nutritive value like vitamin C, and health benefits such as great antioxidant are some of the reasons that are boosting the demand for fruit tea across the globe. Moreover, the growing popularity of the beverage in health cautious genre of population is also a crucial factor that is propelling the demand for fruit tea market. Based on these factors the global fruit
Dairy Desserts Market 2028 | General Mills Inc., Royal FrieslandCampina NV, Nest …
Global Dairy Desserts Market: Overview Who doesn’t love a good dessert after a delicious dinner or lunch? Though they are filled with high calories, they are highly in demand. However, dairy desserts are something that everybody cherishes. The variety in taste and shapes, they are being loved by every age group. Based on the delicious taste and widespread acceptance the global dairy desserts market is expected to grow substantially in the

All 5 Releases


More Releases for Real

Real Estate Transactions
Real Estate Transactions - Translation of the property purchase agreement and interpreting at your notary appointment You are selling your house, apartment or plot of land or acquiring real estate or conducting a commercial real estate transaction as a company? You are a property developer and sell new living space or you participate as an investor in extensive building projects? All this is becoming increasingly interesting and common for foreign business partners
REAL GYM. REAL PEOPLE. REAL RESULTS :SOUTHBEACHBOXING
Boxers are in incredible shape. They have toned abs, slender muscles, and great definition. The question is – how do you get that great body without competing in fights? South Beach Boxing knows that “You Don’t Need To Be a Boxer To Train Like One!” Founder and Owner, Jolie Glassman, has taken the same exercises and actual training that REAL PRO boxers use to get lean and toned and made them
Real-time system monitoring
Oil condition sensors detect the condition of fluids in real time and allow oil changes when necessary The demand for effective solutions to monitor hydraulic and lubricant systems is constantly increasing. Oil condition – or the result of the natural aging of the substance, decomposition of additives and contamination by foreign particles – is therefore the significant factor in determining the optimal point in time for an oil change. Changing the
Real-Time Spreadsheet Calculations
Thetaris Theta Proxy XL provides high performance computing in MS Excel Munich, February 20. 2012 - Thetaris presents Theta Proxy XL, an Excel Add-in software that accelerates the performance of complex Excel functions, such as user-defined functions (UDF) for Monte-Carlo simulation. This software is targeted at all Excel users for whom fast calculation of formula results is essential. This includes traders at banks and other financial institutions who have to react
Costa Rica Real Estate
Specialized services and consulting in Costa Rica since 1996. - Here in Costa Rica we provide a large variety of real estate offers, individual consulting as well as broad and complete services according to your needs. - Due to our good relationship to embassies, lawyers, auditors, translators, architects, constructors, travel agencies and so on, we are able to facilitate your immigration and your stay and guarantee ideal support on the ground. My
Real Estate is a Real Time Business
SAN FRANCISCO, Mar 17, 2010 - Crosspollinate.org soft-launched this month the first version of its real time search and marketing service for Real Estate professionals . Although real-time search engines have proliferated over the last few months, this is the first offering of this kind available for the Real Estate industry. Real time search is a new kind of service which lets individuals and businesses know what is happening around