Stand Mixer Market Outlook 2019 | KitchenAid, Hobart Corporation, SMEG, Electrolux AB, Koninklijke Philips N.V., Whirlpool & Panasonic Corporation, Philips N.V, Bosch, Analysis & Forecast by 2025

Adroit Market Research has added a new report on “Global Stand Mixer Market Trends, Segmentation By Product Type (Tilt-head Type, Bowl-lift Type), By Application (Household, Commercial), By Region (Asia Pacific, Europe, North America, Central & South America, Middle East & Africa (MEA)) And Forecast From 2019 to 2025” to its repository.

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The stand mixer market trends, sizing and forecast estimates have been provided in terms of volume (million units) and revenue (USD million). Categorization by product type, end-user application and region has been provided in the stand mixers market study. The report further includes stand mixer market shares for 2017 and 2025, for each of the segments previously mentioned. Volume and revenue estimates and analysis has also been provided for key countries of each region that include the U.S., Canada, China, India, Japan, Southeast Asia, Germany, France, UK, Italy, Spain, Argentina and Brazil, in the stand mixer market trends and research study.

The global stand mixer market exceeded USD 2.80 billion in 2018. North America, Asia Pacific and Europe are likely to witness a steady stand mixer market growth during the forecast period. Innovative marketing strategies such as creating awareness via social media and offering discounts are expected to provide opportunities for the stand mixer market growth.
The global stand mixer market is likely to witness a stable increase at a CAGR of 1.8% from 2018 to 2025. Availability of stand mixers in a wide price range has increased its usage in developed economies.

This stand mixer market trend is further expected to reflect in Europe, North America, and key countries in Asia Pacific. New product launch, innovation of existing products, mergers & acquisitions and strengthening of manufacturing and distribution capabilities are the main strategies that have been implemented by players. Some of the recent company developments in the global stand mixer market include:

In October 2017, Electrolux AB acquired the Latin America home appliances business operations of Continental Appliance Co. This acquisition is expected to increase the company coverage in the Latin America stand mixers market over the years ahead.

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In May 2017, Whirlpool Corporation, the parent company of KitchenAid completed the expansion of its Greenville, Ohio Factory Distribution Center (FDC) based in the U.S. The total size of the facility nearly doubled. The Greenville center business operations include production of stand mixers and their attachments and accessories, hand-held mixers, aerated beverage machines, blenders and cutlery blocks. These products are exclusively sold under the KitchenAid brand. This strategy is projected to boost KitchenAid presence in the U.S. stand mixer market in the future.

In August 2016, Bosch introduced The Optimum Kitchen Machine, a combination of a stand mixer with a digital weighing scale provided at the base. This scale has been provided in order to weigh the food ingredients and does not require the bowl to be replaced. The German appliance manufacturer introduced it at the IFA trade show in Berlin in 2016.

Stand mixers are large sized and have a highly powerful motor system unlike the hand-held counterparts. They have a good bowl locking arrangement, while the mixer is in operating mode. The motor performs the rotary action and is mounted in a stand or frame that withstands the weight of the stand mixer structure. Wire whisks; flat beater; and dough hook are some of the typical components of a household stand mixer. Wire whisks are used for whipping egg whites and creams, flat beater enables proper mixing of batters and dough hook is used for kneading processes.

The stand mixers market is categorized as tilt-head and bowl-lift product types. The bowl-lift product type accounted for the largest stand mixer market share in 2017. The “bowl lift” type includes mixing bowl holding arms that are mounted off the counter by a few inches. These stand mixers are slightly taller than the tilt-head type, with an approximate height of 16.5 inches. Furthermore, they have a powerful motor system and can be utilized for kneading bakery products such as bread and pizza dough. Some of the bowl-lift models are approved for use in the commercial sector. These features are expected to boost the product demand at a high stand mixer market growth at a 2.1% growth rate by the end of 2025.

A significant stand mixer market share of more than 50% was captured by the commercial sector in 2017. The stand mixers for commercial use comprise more features than household ones, thus, making them slightly expensive. It has variable speeds and higher power with a bigger bowl enabling mixtures of a larger quantity. Bowl-lift type stand mixers are often used for commercial purpose on account of their larger quart size. Pizza stores, bakeries and restaurants are the predominant consumers for commercial stand mixers. The commercial application category is also expected to portray a steady stand mixer market growth by 2025.

Key segments of the global stand mixer market trends

Product Type Overview, 2013-2025 (Million Units) (USD Million)
• Tilt-head type
• Bowl-lift type

Application Overview, 2013-2025 (Million Units) (USD Million)
• Household
• Commercial

Regional Overview, 2013-2025 (Million Units) (USD Million)
• North America
• U.S.
• Canada
• Europe
• Germany
• UK
• France
• Italy
• Spain
• Asia Pacific
• China
• India
• Japan
• Southeast Asia (ASEAN)
• Central & South America
• Brazil
• Argentina
• Middle East & Africa
• UAE

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What does the report include?

The study on the global stand mixers market includes qualitative market dynamics such as drivers, restraints, and opportunities
• Additionally, the market has been evaluated using the value chain, SWOT analysis and Porter’s Five Forces analysis
• The study includes qualitative and quantitative analysis of the market categorized on the basis of product type, application and region
• Actual market sizes and forecast figures have been provided for all the afore-mentioned market segments
• The report also covers profiling of key industry players that have a significant global and/or regional presence

Research Methodology
Adroit Market Research employs comprehensive and iterative research methodology focused on minimizing deviance in order to provide the most accurate estimates and forecast possible. The company utilizes a combination of bottom-up and top-down approaches for segmenting and estimating quantitative aspects of the market. We are a team of highly curious individuals who enjoy finding and analyzing patterns across different domains of business and trade. We are an extremely detail-oriented team of analytical minds who can identify, analyze and follow trends to create insightful studies

About Adroit Market Research:
Adroit Market Research provide quantified B2B research on numerous opportunistic markets, and offer customized research reports, consulting services, and syndicate research reports. We assist our clients to strategize business decisions and attain sustainable growth in their respective domain. Additionally, we support them with their revenue planning, marketing strategies, and assist them to make decisions before the competition so that they remain ahead of the curve.

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