openPR Logo
Press release

Storage Choice Teams With WebWorks

03-25-2011 08:25 AM CET | Advertising, Media Consulting, Marketing Research

Press release from:

Westwood, KS – March 9, 2011 – Storage Choice has launched a new website this week ( after recently partnering with WebWorks web marketing services. WebWorks is a new business unit of Red Nova Labs, the company that built and operates StorageFront ( and Self Storage Marketing Ahead (

Storage Choice, which owns and operates ten self storage facilities throughout Texas, had decided to update its website in an effort to improve usability and overall lead conversions—the number of online shoppers who actually reserve storage space through the site.

“Our previous website was not very user friendly,” Storage Choice president Paul Glover said. “It had a cool look to it, but customers had a hard time navigating around.”

The new website offers a streamlined navigation system, with renter-friendly categories and a “store finder” similar to StorageFront’s. Other changes include Google maps showing Storage Choice facility locations (with driving directions), a space calculator, and regularly-updated storage tips. Of course, customers also have the ability to reserve storage units online.

“We focus on two things when building the renter-facing side of the site: usability and search engine optimization,” said Tom Cox, WebWorks’ Web Visibility Manager.

“Naturally, we want our clients’ pages to show up on Google’s prominent pages for their local search terms, but we aren't willing to sacrifice usability or integrity to get there. Fortunately, Google makes every effort to reward good, usable sites. So we made Storage Choice's new site easy for users, while design techniques that help with SEO were a close second priority.”

Paul Glover decided to go with WebWorks because of the traffic and sales results StorageFront has produced for Storage Choice. Storage Choice was the first self storage company to agree to list its facilities on StorageFront.

“I have come to respect StorageFront for their innovation and web knowledge,” Glover said. “I looked at a couple of websites that WebWorks had done and was very impressed. The storage calculator is also very impressive.”

WebWorks has already provided Storage Choice with a website design, and as part of the service, WebWorks will continue to develop the site with content management tools, SEO services, and web marketing consulting.

Unlike conventional web design agencies that build a website, deliver a finished product, and then walk away — typically charging extra fees for additional help — the newly formed WebWorks team will constantly monitor the sites it builds and seek ways to improve them.

“We will be providing Storage Choice with monthly reports on how we have increased their search engine results page rank (SERP) for the keywords we have optimized, while also explaining exactly how we did it,” Cox said. “We want our product and service to be as transparent and educational as possible.”

# # # is the leader in the self storage industry search, SEO, and web marketing.

Tom Cox
4830 Rainbow Boulevard
Westwood, KS 66205

This release was published on openPR.

Permanent link to this press release:

Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.

You can edit or delete your press release Storage Choice Teams With WebWorks here

News-ID: 168142 • Views: 3047

More Releases from

Watson & Taylor Self Storage teams with new WebWorks to create a new, optimized …
FOR IMMEDIATE RELEASE Kansas City, Kansas, United States of America ( April 7, 2011 -- The Watson & Taylor name is synonymous with self storage in Texas and Tennessee, but Google says it does not distinguish between brands in its search results. With that in mind, Watson & Taylor Self Storage teamed with WebWorks for Self Storage to build a new, search-friendly website. The optimized site launched in the end of

More Releases for Storage

United States Self-Storage Market 2022 Strategic Assessment- Metro Storage LLC, …
The United States Self-Storage Market provides a unique tool for evaluating the market highlighting opportunities, and supporting strategic and tactical decision-making. This report recognizes that in this rapidly-evolving and competitive environment, up-to-date marketing information is essential to monitor performance and make critical decisions for growth and profitability. It provides information on trends and developments, and focuses on markets capacities and on the changing structure of the United States Self-Storage Market
Video Surveillance Storage Market Growing Up By Storage Technology: Network atta …
Acumen Research and Consulting has announced the addition of the "Video Surveillance Storage Market” report to their offering. The Video Surveillance Storage Market Report 2018 is an in depth study analyzing the current state of the Video Surveillance Storage Market. It provides brief overview of the market focusing on definitions, market segmentation, end-use applications and industry chain analysis. The study on Video Surveillance Storage Market provides analysis of China market covering
Global Self Storage Market Data Analysis 2020-2026 : Loq Storage Mini Bodegas, M …
Global Self Storage Market Report Covers Market Dynamics, Market Size, And Latest Trends Amid The COVID-19 Pandemic For acquiring a whole outline of the Self Storage Market, each of the ones needs to do is to peruse everything about in the report to get a handle on a portion of the essential cutting edge and present imaginative patterns referenced in the record. The Self Storage market has all the components
Self-Storage Software Market Trends, Developments, Future Prospects and Prominen …
The Self-Storage Software Market is a category of management software. It has user-friendly and bendable functions to meet the needs of small to large facilities. Some of the leading self-storage software programs offer structures, such as facility maps, specialized payment options, online access for customers, and gate access integration as well. You can get a sample copy of this report @ Emergence of cloud-based self-storage software and mobile applications are
Self Storage Market Flourishing Rapidly with Top Prominent Players like AECOM, C …
Self Storage Industry Forecast to 2027 delivering Key Insights and providing Competitive Advantage to clients through a Detailed Report. The study is a perfect balance bridging both Qualitative and Quantitative information of Self Storage market. The self storage refers to the storage space rented to tenants often on a short-term basis. The industry is a sub-division of the commercial real-estate market. The rapid urbanization and migration of people to different metropolitan
Self Storage Market 2019: Emerging Top Key Player Like AECOM, CubeSmart, Life St …
The Self Storage Market report aims to provide a 360-degree view of the market in terms of cutting-edge technology, key developments, drivers, restraints and future trends with impact analysis of these trends on the market for short-term, mid-term and long-term during the forecast period. Further, the report also covers key players profiling with detailed SWOT analysis, financial facts and key developments of products/service from the past three years. Get Sample Copy