TV Analytics Market 2019: Qualitative Analysis Reveals Explosive Growth by IBM, Google, Nielsen, Zapr Media Labs, Alphonso Inc., TVSquared, Amobee, 605, Clarivoy, TVbeat, Blix, DCMN, H-Tech, AnalyticOwl, Edgeware AB, Realytics, Sorenson Media And Others
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Major Market Competitors/Players: Global TV Analytics Market
IBM Corporation, Google, The Nielsen Company (US) LLC, Zapr, ALPHONSO INC., TVSquared, Amobee Inc., 605, Clarivoy, TVBEAT INC., Blix, DCMN, H-Tech, FiscOwl LLC, Edgeware AB, Realytics, Sorenson Media, FourthWall Media, Parrot Analytics Limited, iSpot.tv Inc., Admo.tv, Conviva Inc, iQ Media Group Inc., BrightLine Partners LLC And Others
Key Developments in the Market:
In May 2018, 605 announced the launch of a new approach for measuring the effects of TV advertising in relation to marketing, and sales of the products. The “605 Impact Index”, is expected to clearly deliver the impacts of TV advertising for the clients.
In February 2018, The Nielsen Company (US) LLC, announced the launch of “Nielsen Branded Integration Intel” a solution for the evaluation of advertising and product & brand exposures across the various networks.
Table Of Content: Global TV Analytics Market
Part 01: Executive Summary
Part 02: Scope Of The Report
Part 03: Global TV Analytics Market Landscape
Part 04: Global TV Analytics Market Sizing
Part 05: Global TV Analytics Market Segmentation By Product
Part 06: Five Forces Analysis
Part 07: Customer Landscape
Part 08: Geographic Landscape
Part 09: Decision Framework
Part 10: Drivers And Challenges
Part 11: Market Trends
Part 12: Vendor Landscape
Part 13: Vendor Analysis
And More….Get Detailed TOC | At https://databridgemarketresearch.com/toc/?dbmr=global-tv-analytics-market
Market Analysis: Global TV Analytics Market
Global TV analytics market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 6.61 billion by 2026, registering a CAGR of 17.75% in the forecast period of 2019-2026. This rise in market value can be attributed to the rising levels of competition between enterprises and impact of social media on marketing & branding of products.
Market Drivers: Global TV Analytics Market
Significant rise in usage of social media and its positive impact on branding and marketing of products is expected to drive the market growth
Rising intensity of business competition resulting in better results & analyzation of marketing and branding is also expected to drive the market growth
Market Restraints: Global TV Analytics Market
Lack of installed and working digital infrastructure required for the processing of TV analytics is expected to act as a restraint to the market growth
Lack of technically skilled and knowledgeable professionals and personnel required to evaluate the processes of TV analytics is also expected to restrain the market growth
Competitive Analysis: Global TV Analytics Market
Global TV analytics market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of TV analytics market for global, Europe, North America, Asia Pacific and South America.
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Segmentation: Global TV Analytics Market
By TV Transmission Types
Cable TV, Satellite TV/DTH (Direct-To-Home), IPTV (Internet Protocol Television), OTT (Over-The-Top)
o Software, Services
Support & Maintenance, Consulting
Competitive Intelligence, Churn Prevention & Behavior Analysis, Customer Lifetime Management, Campaign Management, Content Development, Audience Forecasting, Others
Brand Effectiveness, Customized Pricing
By Deployment Models
North America, South America, Europe, Asia-Pacific, Middle East and Africa
Customization of the Report: Global TV Analytics Market report can be customized to meet the client’s requirements. Please connect with us (firstname.lastname@example.org), we will ensure that you get a report that suits your needs.
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