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Flash Networks Presents Policy-Based Video Optimization at Mobile Network Optimization Event in Bangkok

03-23-2011 05:43 PM CET | Media & Telecommunications

Press release from: IQPC

Dynamic policy-based optimization integrated with analytics helps manage surge in mobile data

Bangkok, Thailand March 22, 2011 – Flash Networks, a global provider of intelligent mobile Internet solutions, announced today it will be a featured speaker at Mobile Network Optimization Asia Pacific, the region’s longest-running network optimization summit, taking place March 22-23, 2011 in Bangkok, Thailand.

Flash Networks will present the benefits of optimizing backhaul and transit capacity from within the core network using dynamic policy-based rules to cope efficiently with increasing amounts of video traffic, while providing a faster and smoother end-to-end user experience. In addition, the Company will present how advanced analytics capabilities can be used to identify user quality of experience and as input for applying optimization and marketing policies.

Video-focused optimization solutions are tremendously important for mobile operators in Asia Pacific. According to a report released by Cisco last month, mobile video traffic will exceed 50 percent for the first time in 2011 and Asia Pacific and Western Europe will account for over half of global mobile traffic by 2015.

“The Asia-Pacific region is highly diverse, reflecting trends in both emerging and developed markets. While some Asian Pacific countries lead the mobile Internet market, the majority of users in this region are still using 2G networks,” said Merav Bahat, Flash Networks’ Vice President of Marketing and Business Development. “Mobile networks in Asia Pacific have varied needs, making it essential for them to focus on both improving user experience and coping with growing mobile data traffic. Now is the time to examine ways to manage future data traffic and plan for the gradual roll out of new services that can ensure a quality user experience while providing added revenues.”

Flash Networks provides operators with comprehensive, end-to-end, policy-based solutions that successfully manage traffic growth, while enhancing user experience. Providing advanced data optimization capabilities, Flash Networks enables faster and smoother network browsing and reduced network load. With a differentiated and branded user experience across mobile Internet devices, operators can now improve their position in the value chain and monetize the burgeoning mobile Internet.

About Flash Networks

Flash Networks is a global provider of intelligent mobile Internet solutions that enable operators to improve quality of experience, reduce network operational expenses, and manage and monetize the mobile Internet. Providing a faster, safer, richer, and more personalized user experience, Flash Networks’ Harmony Mobile Internet Services Gateway helps operators achieve significant cost savings through intelligent data traffic optimization, and applies intelligent policies for targeted marketing and charging. With offices in Europe, Asia, and North America, Flash Networks' installed base of top-tier mobile carriers includes O2, Orange, SingTel Group, T-Mobile, Telefónica, Vodafone, and Wind. For more information, visit www.flashnetworks.com.

Name of company: IQPC
Postal Address: 61 Robinson Road #14-01, Robinson Centre, Singapore 068893
Detailed contacts:
1. Naomi Rabbie
Flash Networks
Phone: +972-9-958-0666 Ext. 241
Mobile: +972-54-7744539
naomir@flashnetworks.com
www.flashnetworks.com

2. Monica Maron
Spicetree Communications
Mobile: +972-54-5429529
monica.maron@spicetreecom.com
www.spicetreecom.com

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