Growth at a CAGR of 14.1% in the Kombucha Market during the forecast period (2018 - 2023)| Dominant Vendors - MILLENNIUM PRODUCTS, Inc. (U.S.), KEVITA, REED’S, Inc. (U.S.), THE HAIN CELESTIAL GROUP (U.S.), REVIVE KOMBUCHA, amongst others

Market Analysis:

North America is the Hub for Kombucha Drinks
Kombucha is an ancient American drink, which has gained prominence due to its health benefits. The growing awareness of the product has transformed household workers into commercial product producers. The employment rate has also increased in this region. The market in this area is gaining attention and is expected to grow at a double-digit figure.

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Increasing consumption of probiotics as functional beverages market is driving the market for kombucha drinks market. The market is competitive and driven by an increase in the trend of “health and wellness” and the growing consumer demand for all natural ingredients. The digital fitness category and healthier food sales are the markets with exponential growth. The trend of natural, clean-label and organic are driving the market in the food sector. However, the growing awareness about the kombucha product consumed and buzz of weight management foods have also strived the market to grow at an exponential growth rate. Consumers broadly prefer flavored kombucha drinks and the segment accounted for 68% of the market by volume in 2015.

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Market Segments:
Kombucha Market is segmented by:
1. Product: Organic, Non-Organic
2. Type: Original/Regular, Flavored (Herbs and Spices, Fruits, Flowers)
3. Distribution Channel: Supermarket/Hypermarket, Convenience Stores, Health Stores, Online Retailers, Others
4. Geography: North America, South America, Europe, Asia Pacific, Middle East & Africa

Key Developments
• January 2018: GT’s Living Foods announces its new limited edition offering, Pure Love. This exclusive seasonal flavor features a fruity floral blend that marries their Organic and Raw Kombucha with fresh pressed Blood Orange, dried Rose Buds and Petals, dried Hibiscus Flowers, fragrant and Rose Water.
• January 2018: Appalachian Gap is making Aqua Vodka, 88-proof and certified organic, from the alcohol by-product of Weaber's kombucha.

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