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Spending In Digital Customer Experience and Engagement Solutions Market (2018-2026) || Key Players are IBM Corporation, KOFAX INC., Liferay Inc., MEGA International, NCR Corporation, Orange Business Services, SASInstitute Inc., Tata Consultancy Services L
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The market overview section of the report demonstrates market dynamics such as drivers, restraints, and opportunities that influence the current nature and future statusof this market,besides the challengesof the market.The market overview section also includes pricing model, which includes analysis of pay-per-unit, and tiered pay-per transaction model offered byspending in digital customer experience and engagement solutions vendors. In addition, market attractiveness analysis has been provided for every segment in the report, in order to offer a thorough understanding of the overall scenario in the spending in digital customer experience and engagement solutionsmarket. The report also provides an overview of various strategies adopted by key players present in the market.
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The report also highlights the competitive landscape of the market, positioning all the major players according to their presence in different regions of the world, and initiated by them in the market. The comprehensive spending in digital customer experience and engagement solutionsmarket estimates are the result of our in-depth secondary research, primary interviews, and in-house expert panel reviews. These market estimates have been analyzed by taking into account the impact of different political, social, economic,and technological factors along with the current market dynamics affecting the spending in digital customer experience and engagement solutionsmarket growth.
This report provides all the essential information required to understand the key developments in the spending in digital customer experience and engagement solutionsmarket and growth trends of each segment and region. It also includes companies’ strategies, business overview, business portfolio, and financial information, under the company profile section. Furthermore, Porter’s Five Forces analysis explains the five forces namely, buyers bargaining power, suppliers bargaining power, threat of new entrants, threat of substitutes, and degree of competition in thespending in digital customer experience and engagement solutionsmarket.This report also provides a comprehensiveecosystem analysis ofthe market. It explains the various participants, including software &platform vendors, system integrators, intermediaries, and end-userswithin the ecosystem of the market.
Global Spending in Digital Customer Experience and Engagement Solutions Market: Research Methodology
The research methodology is a perfect combination of primary research, secondary research, and expert panel reviews. Secondary research sources such as annual reports, company websites, broker reports, financial reports, SEC filings and investor presentations, national government documents, internal and external proprietary databases, statistical databases, relevant patent and regulatory databases, market reports, government publications, statistical databases, World Bank database, and industry white papers are referred.
Primary research involves telephonic interviews, e-mail interactions, and face-to-face interviews for detailed and unbiased reviews on the spending in digital customer experience and engagement solutions market, across geographies. Primary interviews are usually conducted on an ongoing basis with industry experts and participants in order to get latest market insights and validate the existing data and analysis. Primary interviews offer firsthand information on important factors such as market trends, market size, competitive landscape,growth trends, outlook etc. These factors help to validate and strengthen secondary research findings and also help to develop the analysis team’s expertise and market understanding. Moreover, the data collected and analyzed from secondary and primary research is again discussed and examined by our expert panel.
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The research study includes profiles of leading companies operating in the global spending in digital customer experience and engagement solutions market. Key players profiled include Accenture PLC, Capgemini SE, Cognizant, IBM Corporation, KOFAX INC., Liferay Inc., MEGA International, NCR Corporation, Orange Business Services, SASInstitute Inc., Tata Consultancy Services Limited, Tieto Corporation, and Zendesk Inc.
The global spending in digital customer experience and engagement solutions market is segmented as below:
Global Spending in Digital Customer Experience and Engagement Solutions Market, by Business Type
Business to Business (B2B)
Business to Consumer (B2C)
Business to Business to Consumer (B2B2C)
Global Spending in Digital Customer Experience and Engagement Solutions Market, byTouch Points
Social media
Gamification
Digital Marketing
Mobility
Global Spending in Digital Customer Experience and Engagement Solutions Market, by Industry
Banking
Insurance
Manufacturing
Public Sector
Telecommunications
Utilities
Retail and wholesale
Services & Consumers
Transport
Global Spending in Digital Customer Experience and Engagement Solutions Market, by Enterprise Size
Small Enterprises
Medium Enterprises
Large Enterprises
Global Spending in Digital Customer Experience and Engagement Solutions Market, by Solutions
Customer Awareness
Customer Data Management Platforms
Customer Analytics
Advertising & Marketing
Email / Campaign management
Social Media Analytics
SEO/ Web Analytics
Targeted Marketing
Content Marketing
Customer Engagement
Personalization/ Content Targeting
Cross Selling/ Up selling
UI Design
Purchase and Relation
Loyalty Programs
Transactions/ Sales
Virtual Trials/ Displays
Support Services
Chatbot
Self-serve tools
Digital surveys
Case Management
Global Spending in Digital Customer Experience and Engagement Solutions Market, by Geography
North America
The U.S.
Canada
Rest of North America
Europe
The U.K
Germany
France
Rest of Europe
Asia Pacific (APAC)
India
China
Japan
Rest of Asia Pacific
Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of Middle East & Africa
South America
Brazil
Rest of South America
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