The Rise and Shine of Online Shopping In India

Mumbai, Maharashtra ( openpr ) March 22, 2011 - When Thomas Freidman, a columnist with The New York Times asked his readers to believe the hype around Asian countries like China and India, there was a predictable deluge of comments that ranged from disbelief to even anger. In a country where a majority of the population earns less that $2 per day, it’s hard to believe that about 52 million active internet users account for an estimated annual turnover of Rs. 9,210 crores.

Computer screens are fast replacing shop windows as net savvy Indians source their daily shopping through online shopping websites. And it’s not only mega and metro cities that are in tune to this global trend. 2nd and 3rd tier cities like Kanpur and Coimbatore too have caught on to this trend.

There are several reasons for this change of attitude towards online shopping in India. A recent study conducted by an independent agency has revealed that the internet has become an integral part of life for mothers in India and they use the net for everything right from shopping to keeping in touch with family and friends. Forums and fan pages dedicated to fashion brands are a common sight on social networking sites like Facebook.

Online shopping websites too, have modified their business model to suit the Indian mindset. While initial setups aped western concepts about online shopping, the newer and smaller portals were flexible enough to accommodate the average Indian’s apprehensions about online shopping. While some web portals connect with customers through online chat, there are some that offer a cash-on-delivery option.

While most web portals sell everything from pins and pencils to accessories and electronics, there are some that concentrate on niche markets. The festive season too, is a great opportunity for online shopping websites to enter the mainstream shopping arena. Everything, right from puja thalis to sweets and fire crackers are available on these sites.

Apart from the convenience of saving time, the online shopping community is also attracted to the heavy discounts, and freebies offered by online shopping websites.

Since online shopping in India is still at its nascent stage, there’s a lack of user forums where the online shopping community gets to share its ideas and opinions on different deals. A few web portals have tried to bridge this gap by introducing web portals that provide a platform for users to share the best deals available on the net. Members of these communities collect the best available deals from various websites and create a one stop shop for the online shopping community.

With so many web portals, the online shopping bug is sure to bite everyone.

About DesiDime.com:

DesiDime.com is a user-based online shopping community that is solely dedicated to online shopping in India and the web shopping communities in India. Users are encouraged to contribute to the website with the best deals that exists in the current Indian market and earn dimes to redeem exciting gifts.

For more details visit: http://www.desidime.com

###

DesiDime.com is a user-based online shopping community that is solely dedicated to online shopping in India and the web shopping communities in India. Users are encouraged to contribute to the website with the best deals that exists in the current Indian market and earn dimes to redeem exciting gifts. For more details visit: http://www.desidime.com

Parity Labs
B-6, Goragandhi Shopping Centre, Chandravarkar Road,
Opposite Railway Station, Borivali West,
Maharashtra
Mumbai - 400091

This release was published on openPR.