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DT Asia wins Aura by Swarovski account

DT Communications Asia Pacific (DT Asia) has been awarded the account for the Asian launch of Swarovski and Clarins Fragrance Group’s new joint perfume venture, Aura by Swarovski.

After three months of negotiation and discussion, the Hong Kong based communications firm secured the deal in the last quarter of 2010, and is currently in the midst of planning a launch campaign, and the highlight is the launch party to be held later this month. The occasion marks the fragrance’s exclusive Hong Kong launch, and will be attended by key beauty and fashion newsmakers, the international who’s-who, as well as Hong Kong, China and regional media.

The company has more than 9 years of experience in providing promotional and public relations services to clients in the beauty and fashion industries, and has had experience working with other international brands such as Giorgio Armani and La Prairie, making the firm an ideal partner for the expert crystalliser’s much anticipated debut perfume.

General Manager of DT Asia Ms. Alice Fok said: “Swarovski and Clarins Fragrance Group are both major players in their respective industries. The visions of these two companies are very much aligned with our firm’s dedication to providing high quality and competent service to our clients, and we are privileged to be able to work closely with them.”

This is the first joint foray into creating a perfume for the cosmetics giant and the luxury crystal retailer, and both sides have injected their individual insights into the product in the collaborative effort.

DT Asia has expressed enthusiasm in its support for the long awaited fragrance and through its close partnership with Swarovski and Clarins Fragrance Group, is determined to have Aura by Swarovski leave a deep and lasting impression on Hong Kong’s beauty-savvy crowd. The night of the launch is set to be an unforgettable one, with a grand show and both President of Clarins Fragrance Group, Mr. Joel Palix, and Mr. Markus Langes-Swarovski, Member of the Swarovski Crystal Board of Directors, due to grace the occasion.

DT Communications Asia Pacific is a full service public relations and marketing communications firm based in Hong Kong, with offices across Asia. DT Communications Asia Pacific (DT Asia) has two subsidiary companies, Diantang Communications that specialises in events and iDT that specialises in digital marketing.

Sarah Rodriguez
Hung To Road, Kowloon, Hong Kong SAR

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