Real-time Bidding Industry 2019 Market Analysis on Size, Cost Structure, Innovation, Growth, Top Key Players (Google, WPP plc , Adobe , CRITEO ADVERTISING , Facebook , PubMatic , Smaato , Yandex , Sales force , Rubicon Project ) | Global Forecast to 2024

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The Global Real-time Bidding (RTB) Market size to grow from US$ 6.6 Billion in 2019 to US$ 27.2 Billion by 2024, at a CAGR of 32.9% during 2019–2024. Major growth factors for the market include rapid increase in the number of smart phone users, and a focus on improved campaign performance and increased RoI. Data privacy policy and regulations of RTB market may restrain the market growth.

#Complete report on Real-time Bidding Market spread across 123 pages, profiling 16 companies and supported with tables and figures is now available @ https://www.reportsnreports.com/purchase.aspx?name=1994007

The Real-time Bidding Market by application covers media and entertianment, games, retail and ecommerce, travel and luxury, mobile apps, and others.These applications are expected to witness high adoption of RTB platforms and solutions to achieve various benefits, such as increased efficiency, higher RoI, and cost effectiveness.

“By ad format, the RTB video segment to grow at a higher CAGR during the forecast period”
Based on ad format, the Real-time Bidding market has RTB Image and RTB Video segments. The RTB video segment is growing at a fast pace, as it is becoming a powerful ad format to engage target audience. RTB video advertisements can be placed across web pages and in mobile applications.

“Among regions, APAC to grow at the highest CAGR during the forecast period”
The Real-time Bidding market by region covers North America, Europe, APAC, MEA, and Latin America. APAC is expected to grow at the highest CAGR,owing to the increasing adoption of advanced marketing technologies among enterprises. Major APAC countries, including China, Australia, India, and New Zealand, are expected to record high growth rates.However, APAC demands skilled digital marketing professionals to close the skill gap and adopt new digital technologies for better business operations. The growth in APAC is expected to be driven by the presence of half of the world’s mobile users, the highest number of social media users, and increasing internet connection and speed.

Study Objectives:
• To study the complete value chain of Real-time Bidding market

• To define, describe, and forecast the size of the Real-time Bidding Market by application (media and entertainment, games, retail and eCommerce, travel and luxury, mobile apps, others (telecom, education, BFSI, music, and social and politics), auction type (open auction and invited auction), Ad format type (RTB Image and RTB Video), Device (Mobile, Desktops, and Others [laptops and tablets]) and region (North America, Asia Pacific [APAC], Europe, Latin America, and Middle East and Africa [MEA]).

• To provide detailed information about the major factors (drivers, restraints, opportunities, and challenges) influencing the growth of the Real-time Bidding market

• To strategically analyze the micromarkets with respect to individual growth trends, prospects, and contributions to the overall market

• To analyze opportunities in the market for stakeholders by identifying the high-growth segments of the Real-time Bidding ecosystem

• To strategically profile key players and comprehensively analyze their market position in terms of ranking and core competencies, along with detailing competitive landscape for market leaders

• To analyze strategic approaches, such as product/solution/service launches, acquisitions, contracts, agreements, and partnerships, in the Real-time Bidding market

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#Top Players in the “Real-time Bidding Market” include are Google (US), WPP plc (UK), Adobe (US), CRITEO ADVERTISING (France), Face book (US), PubMatic (US), Smaato (US), Yandex (Russia), Sales force (US), and Rubicon Project (US).

Competitive Landscape of Real-time Bidding (RTB) Market:
1 Overview
2 Competitive Leadership Mapping
2.1 Visionaries
2.2 Innovators
2.3 Dynamic Differentiators
2.4 Emerging Companies
3 Strength of Product Portfolio
4 Business Strategy Excellence

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