Marketing Automation Software Market Overview by Growth Factors, Applications, Regional Analysis, Key Players and Forecasts by 2014–2024

It is being estimated by P&S Intelligence, that by 2024, the marketing automation software market will generate a revenue of $32.6 billion. During the forecast period, the domain will progress at a 13.6% CAGR. The reasons for the growth would be the rising use of social media and increasing adoption of digital marketing. On-premises and cloud are the two deployment types, of which the cloud category is expected to grow faster in the future. The high demand for cloud services by enterprises to improve reliability and scalability in order to eventually enhance their IT functionality and operations is one of the main reasons behind it.

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Another reason for the marketing automation software market progress is the increasing usage of automation tools by digital marketing agencies to run advertising campaigns on multiple channels. The management of repetitive tasks for e-mail marketing, social media marketing, and search engine optimization becomes easier with automation tools. The digital marketing vertical has grown because of increasing internet penetration in developed as well as developing countries.

In 2018, North America is estimated to lead the marketing automation software market, owing to the growth of digital marketing and a rapidly increasingly number of start-ups, which will result in a rise in the adoption of such software. Companies in the region are increasingly marketing their products and services on digital platforms, as the penetration of online media in people’s lives is growing. People here are becoming tech-savvy, which is apparent in their shifting inclination toward social media.

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Global Marketing Automation Software Market Segmentation

Market Segmentation by Solution

 Cross Channel Campaign Management (CCCM)
 Real-time Interaction Management
 Lead-to-Revenue Management (L2RM)
 Marketing Resource Management
 Content Marketing Platform (CMP)
 Through Channel Marketing Automation (TCMA)

Market Segmentation by Enterprise Size

 Large Enterprises
 Small and Medium Enterprises (SMEs)

Market Segmentation by Deployment Type

 Cloud
 On-premises

Market Segmentation by Industry

 Banking, Financial Services, and Insurance (BFSI)
 Telecom and IT
 Retail
 Automotive
 Manufacturing
 Hospitality
 Healthcare
 Government
 Media and Entertainment
 E-Commerce
 Education
 Others (Defense, Aerospace, Research Companies, and Logistics)

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