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Competence and experience from Huber Decorative Packaging: Persuasion in 3-D: the coveted tin box

03-21-2011 03:15 PM CET | Fashion, Lifestyle, Trends

Press release from: HUBER PACKAGING GROUP

/ PR Agency: Schott Relations GmbH
The online shop www.decorative-direct.com offers a choice of more than 80 different versions of decorative tins.

The online shop www.decorative-direct.com offers a choice of more than 80 different versions of decorative tins.

Landshut. Whether a special series for exclusive chocolate or small amounts from stock: Huber Decorative Packaging offers the entire spectrum of decorative packaging made of tinplate. The basics behind this are a quality-certified production “Made in Germany”, the competence a long-established company has in the development field, and the possibilities offered by its own in-house “Printing Service Centre”. Since the beginning of 2011, a new business segment has sprung up in the all-year supply of empty tins to the retail trade. The company lists a wide range with several purchasing associations and collaborative organisations. Huber Decorative Packaging will be a competent partner at the “Metal Packaging Plaza” during the interpack in Düsseldorf, and has a booth directly adjacent to the central information area at the Metal Packaging Forum (Huber Decorative Packaging, booth A 40 A in Hall 11).

A newly designed online shop is intended to attract tradesmen, who want to uncomplicatedly order small amounts of so-called decorative tins in the Internet. The web page www.decorative-direct.com currently offers a choice of more than 80 different versions. These include plain metal tins in various shapes and sizes as well as printed tins with pleasing motifs – from sweet to fresh and from fruity to homey-nostalgic. Customers come, for example, from the field of advertising and gift articles, and there are creative agencies or confectioners and bakeries and many other branches who want to use the attractive packaging.

A tried and tested business segment is individual contract manufacturing, where known branded companies manufacture special product series or packaging for special events on a contract basis. In the case of development projects for different branches of industry and groups of goods, Huber Decorative Packaging has gathered valued experience in making individual decorative tins. In addition to the sheer technical know-how, this also includes the basis how best to bring the design ideas of companies to life in the form of tinplate packaging. When accompanied in this way, branded companies will receive a packaging design which makes their product more coveted in a multitude of ways, beyond just the mere protective function: in both form and design, by the quality radiating from the packaged product and from its secondary use - many consumers tend to keep attractive tins long after the contents have been consumed. This makes the tin a particularly effective brand “ambassador”!

Huber Decorative Packaging offers a pan-European, unique technical facility: its own tooling and container production facility – with more than 500 shapes and sizes and the company’s own internal printing centre, which offers digital imaging, digital proofing on tinplate, preparing the printing plates and high-quality offset printing. The new “Huber ColorMatch” colour system also offers a range of 1,000 colour shades and the ability to match special colours on tinplate.

The interpack in Düsseldorf - the world’s largest packaging trade fair - offers the HUBER Packaging Group the ideal platform to present its innovative packaging solutions from three business divisions. The 180 m² trade fair booth in Hall 11, booth 11 A 40, can be found within the special exhibition “Metal Packaging Plaza“, which was initiated by the Messe Düsseldorf. This new meeting point for the international metal packaging branch and its supplier industry provides information on all current specialist topics and the possibility to discover innovative packaging solutions made of metal. Empac (European Metal Packaging) - the interest group for metal packaging at a European level - is also the coordinator and host of the Metal Packaging Forum and is similarly integrated within its structure. The primary objective of the first joint appearance at the interpack is to present the subject of metal packaging to visitors in all its facets and possibilities.

For further information see www.decorative-direct.com and www.huber-packaging.com.

press: www.schott-relations.com
Characters including blank spaces: 4,900 / 800 words

HUBER Decorative Packaging is an affiliate of the HUBER Packaging Group. The HUBER Packaging Group produces tinplate packaging for foodstuffs, paints and varnishes as well as chemical products and elegant decorative boxes for renowned manufacturers of branded goods. In the corporate division BEVERAGE, HUBER Packaging Group is specialised in the manufacture of party kegs and is the world’s market leader in this market segment. Company headquarters are in Öhringen in Baden-Wuerttemberg. The company has more than 1,100 employees in seven locations in Germany, Austria, Hungary and Russia. Sales of the HUBER Packaging Group exceeded more than 160 million Euros in 2010.

Contact
HUBER Packaging Group GmbH
Bernhard Kürschner
Head of Marketing and Public Relations
Otto-Meister-Strasse 2, 74613 Öhringen
Telephone: +49 (0) 7941 / 66-246
Fax: +49 (0) 7941 / 66-8246
bernhard.kuerschner@huber-packaging.com
www.huber-packaging.com

Contact Press / Media
Schott Relations GmbH
Lindenspürstrasse 22
70176 Stuttgart
Tel.: +49 711/ 16446-16
Fax: +49 711/ 16446-11
redaktion@schott-relations.com
www.schott-relations.com

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