Traditional Toys and Games Market is estimated to be valued at US$ 133.74 Bn by the end of 2027.
Global Traditional Toys and Games Market: Forecast
The global traditional toys and games market, according to Future Market Insights, is expected to grow at a moderate growth rate reflecting a CAGR of 4.5% and is estimated to be valued at US$ 133.74 Bn by the end of 2027 from an estimation of US$ 86.3 Bn in 2017.
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Global Traditional Toys and Games Market: Segmental Forecast
The global market for traditional toys and games has been segmented by product type (Games/Puzzles, Infants/Toddlers/Preschool Toys, Plush, Outdoor & Sports Toys, Model Vehicles, Dolls, Construction sets, Art and Crafts, Remote control toys, Educational toys, Others, Dress up and role play and Ride on vehicles), by age group (0-18 months, 19-36 months, 3-4 years, 5-8 years, 8-10 years and 11-14 years), by sales channel (hyper/super market, online, franchised outlets, departmental stores, and others), by material (plastic, textile, metal and wood) and by region (North America, Western Europe, Eastern Europe, Asia Pacific excluding Japan, Latin America, Japan and Middle East and Africa).
By product type, the outdoor and sports segment is poised to be the dominating segment during the period of 2017-2027 and is the fastest growing segment with a CAGR of 5.9% throughout the forecast period. This segment is expected to be valued at US$ 20.5 Bn
Asia Pacific excluding Japan (APEJ) region is expected to be the fastest growing region in the coming years. North America region, followed by Europe, leads the global traditional toys and games market by value
By material type, the plastic segment dominates the market and is poised to register highest growth rate, as compared to other segments. The plastic segment is expected to register a CAGR of 5.1% throughout the assessment period to reach a value of about US$ 48.7 Bn by the end of 2027
19-36 months segment by age group is poised to be the fastest growing region, to reflect a steady CAGR of 5.3% during the period of assessment, 2017-2027. This segment also expected to reflect high market value and hence dominates the global market. following this segment, 3-4 years segment shows second highest market value and a moderate growth rate during the forecast period
The online segment by sales channel is likely to outrun other segments by showing high growth rate and is poised to register a VAGR of 5.3% throughout the period of forecast
Hypermarket/supermarket segment by sales channel is expected to dominate global market in terms of market value, followed by the departmental store segment. Growth rate of hypermarket/supermarket is strong, similar to that of the online segment, however it reflects a higher market value of US$ 32.18 Bn by the end of 2027
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Global Traditional Toys and Games Market: Dynamics Impacting Market Growth
Various trends have an impact over the global traditional toys and games market. To list few trends, the re-launching of same products with new value additions and features, new technological advancements which support the acceptance of products into the market, since animated movies have high demand several market players/manufacturers are developing toys on characters based on movies which will push the consumption of the product or toy, rising internet retailing as well as licensing aid in the growth of the global market. Other aspects such as creating faster brand awareness through online platform, high disposable income, new developments in toys and introduction of new gaming concepts, and increasing number of children opting for new games each year, also contribute towards the increase in consumption of traditional toys and games and hence fuel the growth of the global market.
Global Traditional Toys and Games Market: Competitive Scenario
The global traditional toys and games market research study has profiled some tier key companies operating in the market, such as, Jakks Pacific Inc., Mattel, Inc., Lego, BANDAI NAMCO Holdings Inc., Spin Master Corp., Tomy Co., Ltd., Tomy Co. Ltd., Playmates Toys Limited, Leapfrog Enterprises, Inc., Kids Ii Inc., Games Workshop Group PLC, Kids Ii Inc., Madame Alexander Doll Company Llc, Mega Brands Inc., Funskool Ltd., Melissa & Doug Inc., MGA Entertainment, Inc., and Ravensburger AG.
Future Market Insights (FMI) is a leading market intelligence and consulting firm. We deliver syndicated research reports, custom research reports and consulting services, which are personalized in nature. FMI delivers a complete packaged solution, which combines current market intelligence, statistical anecdotes, technology inputs, valuable growth insights, an aerial view of the competitive framework, and future market trends.
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