Thomas Cook India lends a hand to motivate Voters

Thomas Cook India lends a hand to motivate Voters

Sees emergence of Election Tourism during this voting season

Launches ‘Ghar Jao Vote Karo’ campaign encouraging voters to go home and vote

And a post-voting holiday offer as a thank you

Thomas Cook (India) Ltd., India’s leading integrated travel and related financial services company, spearheads the citizen election agenda 2019 by launching its Ghar Jao Vote Karo campaign ahead of the upcoming general elections. The brand seeks to empower citizens to vote while simultaneously
rewarding them- both on their flight to their hometown pre-election, as well as holiday discounts post elections.

According to the Election Commission, merely 540 million Indian voters or 66.4% of those eligible cast their vote in the 2014 general elections. A key challenge attributed to the low turnout was the migrating Indian population, moving from Tier II and III cities into larger urban towns and metros. Thomas Cook India has therefore strategically aligned its campaign to tap into India’s vote bank, by aiming to create awareness on the importance of voting while gratifying the voter with incentives.

Thomas Cook India’s Ghar Jao Vote Karo campaign will extend from March 26 to May 19, 2019, to encourage Indians to exercise their right to vote by flying back to their respective hometowns- where they have been registered as voters. As part of the campaign, the pre-election offer includes a discount of Rs. 1,000 off on return air tickets (per adult) on providing proof via any official document such as their Voter ID/ Aadhaar Card, etc. The last date of flight departure is May 19, 2019 to coincide with the last date of polling.

Voting in many states coincides with India’s largest vacation season. Hence, in its initiative to recognise the efforts taken by its customers who vote, Thomas Cook India will offer a special post-voting holiday discount- across both its domestic and international group tours (Rs. 3000 off on its Domestic Group Tours or Rs. 5000 off on its International Group Tours, per family). All its customers need to do to avail the offer is to display their inked finger at any of Thomas Cook’s extensive retail outlets pan India. The post-voting holiday offer is valid up to July 19, 2019.

With several election dates falling on Mondays or Thursdays, Thomas Cook’s data reveals that travel hungry Indians are likely to extend their weekends into ‘smart weekend holidays’ thus giving fillip to the emerging trend of ‘Election Tourism’.

Abraham Alapatt, President & Group Head - Marketing, Service Quality, Value Added Services & Innovation said, “At Thomas Cook India, we are keen to do our part by motivating consumers to cast their vote in their hometowns and this formed the genesis of our Ghar Jao Vote Karo campaign.”

He added, “Social media is expected to play a strong role in the upcoming elections. Be it voting selfies showcasing an inked finger or the use of hash tags, consumers are taking their involvement beyond the booth. However, there is a strong urgency in getting the voting population involved in the pre-voting phase as well and hence our campaign motivates customers- both during the pre and post voting phases.

Via our Ghar Jao Vote Karo campaign, we look forward to engineering a new wave of proactive social consciousness across metros as well as Tier II and III regions of the country.”

About Thomas Cook (India) Limited: Set-up in 1881, Thomas Cook (India) Ltd. (TCIL) is the leading integrated travel and travel
related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate
Travel, MICE, Leisure Travel, Insurance, Visa and Passport services and E-Business. It operates leading B2C and B2B brands
including Thomas Cook, SOTC, TCI, SITA, Asian Trails, Allied T Pro, Australian Tours Management, Desert Adventures, Travel Circle
International Limited, Private Safaris East & South Africa.
As one of the largest travel service provider networks headquartered in the Asia-Pacific region, The Thomas Cook India Group spans
25 countries across 5 continents, a team of over 8226 and a combined revenue in excess of Rs. 11,411.6 Cr. (over $ 1.75 Bn).
TCIL has been felicitated with The Best Outbound Tour Operator and Leading Company with Cutting Edge Travel Innovation at
the Times Travel Awards 2018, Excellence in Domestic Tour Operations at the SATTE Awards 2018, Best Travel Entrepreneur
of The Year at TTG Travel Awards 2017, The French Ambassador’s Diamond Award for Exemplary Achievements in Visa
Insurance– 2015 to 2018 and the Condé Nast Traveller – Readers’ Travel Awards from 2011 to 2018.
CRISIL has reaffirmed the rating on debt programmes and bank facilities of Thomas Cook (India) Ltd at ‘CRISIL AA-/Stable on the
long-term bank facilities of TCIL and CRISIL A1+ rating on the short-term bank facilities and short- term debt of the Company.
For more information, please visit www.thomascook.in
Fairbridge Capital (Mauritius) Limited, a subsidiary of Fairfax Financial Holdings Limited promotes TCIL by holding 66.94% of its paid
up capital and is responsible for the execution of acquisition and investment opportunities.

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This release was published on openPR.