The Baby Food Sector in Morocco 2018 | Nestlé Maghreb SA, Danone, Agro-Food Industrie

The Baby Food Sector in Morocco 2018

"The Baby Food Sector in Morocco, 2018", is an analytical report by Publisher which provides extensive and highly detailed current and future market trends in the Moroccan market.

The birth rate remains significantly higher in rural areas than in urban areas. Approximately 47% of births in 2015 occurred in rural areas, although rural areas account for only 39.5% of the population. The growing middle class in Morocco is boosting demand for commercially prepared baby food, especially among families where the woman also works, while the expansion of supermarket retailing in urban areas will increase the availability of these baby foods.

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Companies Profiled in this report includes: Nestlé Maghreb SA, Danone, Agro-Food Industrie

What else does this report offer-

-Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.

-Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.

-Market profile of the various product sectors with the key features & developments, segmentation, per capita trends and the various manufacturers & brands.

-Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.

-Future projections considering various trends which are likely to affect the industry.

Scope

-The vast majority of the sector continues to consist of baby milks. The increase in GUM milks per capita has been faster at 51.7% between 2011 and 2017 but this is from a much lower base.

-Cereals account for 12% of value sales, although growth in this category has been slower than in milks and baby meals. All baby cereals currently on sale in Morocco are packed in boxes.

-The retail sales of meals & other baby food have risen by 68%, making it the most dynamic category in the market, over the past six years.

-The packaging of meals are in plastic cups which have gained the popularity and in both 2016 and 2018 accounted for approaching 60% of facings of sweet meals.

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Reasons to buy

-Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.

-Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.

-Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.

-Investigates which categories are performing the best and how this is changing market dynamics.

Table of Content:

Introduction

Executive Summary

Definitions

Background to the Market

Birth

The Consumer

Socio-Demographic Trends

Working Women

Breastfeeding Trends

Regulations

Overview

Overview

Manufacturers Shares

Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Meals & Others

Production and trade

Production

Imports

Exports

Company profiles

Nestlé Maghreb SA

Danone

Agro-Food Industrie

Distribution

Baby Food Retailing

Economic Background

Key Macroeconomic Forecasts

Prospects and forecasts

Birth & Population Projections

Forecast Overview

Consumer Attitude

Appendix

Additional Data Tables

Summary Methodology

About Publisher

Complete Report: https://www.reportsweb.com/buy&RW00012299442/buy/3275

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