Zeus delivers millions of online transactions for BT customers

CAMBRIDGE, UK – 16 March 2011 – Zeus Technology, the only pure software-based application traffic management (Application Delivery Controller) company, is helping BT, one of the world’s leading providers of communications solutions and services, deliver seamless online services across its premier websites serving more than 15 million registered users, processing in excess of 100 million hits per day, presenting over 10 million dynamic pages per day, handling in excess of 100,000 business transactions and responding to over 1 million searches per day via its BT Yahoo Portal.

Zeus now plays a key part in BT’s online self-service strategy – acting as a traffic management layer, routing and managing customer’s access to rich self-services, such as its personalised customer account pages to view call and bandwidth usage, but also personalising their end services through its automated online sales channel.

The Zeus software solution enables BT to deliver a consistent user experience between geographically separated datacentres. It is also pivotal to managing peak demands in traffic during marketing campaigns; flexibly routing customers based on availability of services. Zeus Traffic Manager is part of BT’s portfolio and has become the standard choice of application traffic management across BT’s market facing websites – BT.com being one of the largest.

Hammad Azzam, BT’s Collaboration Platform Director, said: “Increasingly, the channel of choice for our customers has become the web and that is why the platform of choice for BT has to be scalable and reliable. With Zeus Traffic Manager, we are able to alleviate application and hardware failures and we are well equipped to manage and direct traffic across multiple sub-systems”.

Simon Howe, Platform Specialist for BT’s market facing websites, explains, “We made Zeus Traffic Manager the standard web traffic management solution across all our premier websites, as it allows us to handle high demand situations during media and marketing campaigns but also provides full control and flexibility to manage the customer experience without major software changes.”

Simon Howe continues, “Zeus is helping us manage online availability and reduce website downtime. The robust features of the Zeus solution mean we can always push the boundaries of managing customers online with confidence. Zeus always responds to our challenges – making our problems their problems. Zeus is enabling BT to rapidly deliver changes to the website 24*7 – increasing both our agility and flexibility. When BT recently introduced a new customer search service, its delivery and deployment was achieved in less than one month by using Zeus Traffic Manager as an application delivery control engine. This type of change would normally take over three months to deliver.”

Jim Darragh, CEO, Zeus Technology, comments, “As one of the largest service providers in the world, it is imperative that BT’s customers have instant access to account information online. Any downtime would not only negatively impact BT’s brand image but also put increased pressure on its call centre operations, resulting in longer wait times for customers. Our technology allows businesses such as BT, to ensure their web applications are reliable, secure, and perform under pressure so users can access information at any time.”

-- ENDS --

About Zeus Technology

Zeus software enables our customers to create, manage and deliver exceptional online services in Physical, Virtual and Cloud environments. Implementing a Zeus solution allows organizations to visualize and manipulate the flow of traffic to their web-enabled applications, thus ensuring a consistently robust web infrastructure. Coupled with the ability to deploy new online services very quickly, Zeus helps provide the competitive advantage businesses need, by making their online services faster, more reliable, more secure and easier to manage. Zeus software can be deployed on industry standard hardware, virtual machines and any Cloud platform, making it the right strategic choice for today and tomorrow. Zeus holds strategic partnerships with world-class companies such as Amazon Web Services, Dell, HP, IBM, Intel, Joyent, Logicworks, Oracle, Rackspace, Sun, Qualcomm and VMware. Zeus powers over one million website infrastructures across the world including, the BBC, BT, Comic Relief, Domino’s Pizza, Gilt Groupe, ITV, Play.com, See Tickets, STA Travel and Virgin Media. Zeus is in a unique position to assist any business looking to enhance their mission-critical Internet service infrastructure. For more information, visit www.zeus.com.

Press contacts for Zeus Technology

UK, Europe and Asia Pacific
Kate Hamilton, Giles Barron and Alice Crook
Hotwire
33/41 Dallington Street
London EC1V 0BB
+44 (0)207 608 2500
zeus@hotwirepr.com

USA
Juliana Allen/Meredith L. Eaton
March Communications
164 Canal Street
4th Floor
Boston MA 02114
+1 617 960 9880 / +1 617 960 9877
zeus@marchpr.com

This release was published on openPR.