Corporate Wellness Market Trends 2026: Approaches To Employee Well-Being

Corporate wellness are programs that are conducted in corporate offices to keep the employees healthy and happy, both physically and mentally. Currently, corporate wellness programs are largely adopted by employers to promote employee health, to reduce health related costs, and to increase the productivity and quality of work. Corporate wellness programs vary in services and activities, some common programs which are largely adopted by employers include smoking cessation program to help employees to quit habit of smoking, nutrition and weight management program to help employees to manage their weight and nutrition, stress management program to reduce stress from employees’ life, and fitness programs to keep employees fit and active.

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Corporate Wellness Market Key Players

Key players operating in the global corporate wellness market include EXOS, Hooper Holmes, Inc., Wellness Corporate Solutions, United Health Group, Sodexo, BupaWellness Pty Ltd., Recovre Group, Central Corporate Wellness, Truworth Wellness, CXA Group Pte. Limited, SOL Wellness, Virgin Pulse, Inc., Interactive Health, Inc., FitLinxx, Inc., and ConneXions Asia

Corporate Wellness Market Drivers

High prevalence of smoking, obesity, and overweight is expected to be a major factor which will create demand for corporate wellness programs. Therefore employers are adopting corporate wellness programs in order to make their employees’ healthy, reduce health care costs, and to increase employee’s productivity. For instance, according to the data published by Center for Disease Control and Prevention (CDC), in 2016, around 15.5% of the U.S. adults smoke cigarettes, which is around 37.8 million adults in the U.S. According to World Health Organization’s data published in February 2018, since 1975 obesity has nearly tripled globally, and it was estimated that in 2016, globally, 39% of adults aged 18 years and above were overweight and around 13% were obese. Furthermore, according to the same source, in 2016, over 1.9 billion adults (18 years and older) were overweight out of which over 650 million were obese.

Corporate Wellness Market Regional Analysis

North America corporate wellness market is expected to hold a dominant position in the global corporate wellness market over the forecast period, owing to increasing adoption of corporate wellness programs by corporate offices and rising health awareness among the population for living a healthy and stress free life.

Asia Pacific corporate wellness market growth is expected to exhibit high growth over the forecast period, due to increasing demand for corporate wellness program from countries such as Japan and China, where there is a rise in lifestyle diseases such as diabetes and blood pressure. For instance, according to a survey done in Japan by Health Ministry in 2016, around 10 million adults in Japan were suspected to be diabetic.

Corporate Wellness Market Taxonomy

The global corporate wellness market is segmented on the basis of service type, end user, and region.

By Service Type:

Smoking Cessation
Nutrition and Weight Management
Stress Management
Fitness
Health Risk Assessment
Health Screening
Others

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