O2 More smashes the two million barrier
London: O2 Media today announces that its personalised media service, O2 More, has reached the milestone target of two million customers since its launch in November 2009.
In addition O2 Media has now signed up over 1000 brands since launch including Marks & Spencer, Adidas, Sainsbury’s, Tesco, Ocado, House of Fraser, French Connection, The Economist, Kit Kat, Guinness and Honda.
O2 was the first UK network to launch an opt-in1 service, which matches preference information customers give to O2 with data O2 holds on those customers, such as phone usage and location, delivering highly personalised campaigns for advertisers.
There have been numerous campaigns that have benefited from the rich data that O2 More provides, which coupled with location based targeting which O2 Media launched in October 2010, makes it one of the most effective mobile marketing tools available to marketers today.
A campaign for Starbucks, using a mixture of rich media and real-time location, delivered a response rate of 34%. This campaign was deployed across the whole of the UK real estate and even weaved in point of sale redemption. Another campaign for the Hong Kong Tourism Board, encouraging iPhone users to download the 720 degree view of Hong Kong app, identified O2 customers who had travelled to Hong Kong in the last 12 months. This resulted in over nine per cent of targeted customers downloading the app.
Shaun Gregory, Managing Director of O2 Media said: “O2 More was created to give our customers what they really want. Breaking through two million customers shows that we’re delivering on that promise. What’s more, we’re delivering new highly-targeted, relevant and effective forms of communication for brands.
“Mobile messaging is the only way that brands can open up a unique one-to-one dialogue with customers and create real engagement. O2 More is all about creating an exciting customer and advertiser experience, backed up by one of the UKs most respected brands.”
Ken Leitch O2 Press Office
PR Manager t +44 (0)1753565656
t: +44 (0)7734 606319 e: email@example.com
All O2 news release can be accessed at our website: www.o2.co.uk/news
Notes to Editors:
1 Customers are given the opportunity to opt-out of the service each time a message is sent to them
• Telefónica O2 UK Limited is a leading communications company for consumers and businesses in the UK, with 22.2 million mobile customers and over 700,000 fixed broadband customers as at 31 December 2010.
• Telefónica O2 UK Limited is part of Telefónica Europe plc, a business division of Telefónica S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 56.3 million customers across these markets.
• In 2006 Telefónica Europe acquired Be, the UK fixed broadband provider, and in October 2007 O2 launched its broadband service using the Be network.
• O2 is the naming rights partner of The O2, the world-class entertainment venue.
• O2 employs around 11,000 people in the UK and has 490 retail stores.
• In October 2010 O2 was voted the UK’s best mobile network by the readers of both What Mobile and Mobile Choice magazine.
• O2 was ranked highest in customer satisfaction for both UK mobile and fixed broadband customers according to the J.D. Power and Associates UK Mobile and Fixed Broadband Studies 2010.
• O2’s UK mobile network covers 99% of the UK’s population. O2’s 3G network covers over 84% of the UK population and is fully HSDPA-enabled, providing speeds of up to 7.2 Mbps for customers with an HSDPA-enabled device.
• Telefónica Europe also owns 50% of Tesco Mobile, which operates in the UK and Ireland, and 50% of Tchibo Mobilfunk in Germany.
• For further press information about O2 go to www.o2.co.uk/news
For further information please contact:
Noel Bussey or Helen Nassey at Propeller
Tel: 0203 301 5353/0203 301 5353
DD: 0203 301 5338/ 0203 301 5341
M: 07908 445781/07506 121999
Email: firstname.lastname@example.org /Helen.email@example.com
Flitcroft House, 114 Charing Cross Road, London, WC2H 0JR
This release was published on openPR.
Permanent link to this press release:
Please set a link in the press area of your homepage to this press release on openPR. openPR disclaims liability for any content contained in this release.
You can edit or delete your press release O2 More smashes the two million barrier here
News-ID: 166625 • Views: 5422
More Releases for Telefónica
Global Quadruple Play Market Insight 2019 By Key Players: Orange, Vodafone, Virg …
According to Supply Demand Market Research - The Global “Quadruple Play Market Report” gives a clear understanding of the current market situation which includes of antique and projected upcoming market size based on technological growth, value and volume, projecting cost-effective and leading fundamentals in the Quadruple Play market. In telecommunications, quadruple play or quad play is a marketing term combining the triple play service of broadband Internet access, television and telephone
Pay TV Global Market 2018: Key Players – KPN, SK Telecom, Telefónica, Améric …
Pay TV Industry Description Wiseguyreports.Com Adds “Pay TV -Market Demand, Growth, Opportunities and Analysis Of Top Key Player Forecast To 2022” To Its Research Database According to Stratistics MRC, the Global Pay TV market is expected to grow from $XX million in 2016 to reach $XX million by 2023 with a CAGR of XX%. Factors favouring the market growth are growing number of subscribers in APAC regions and increasing demand for pick-and -pay services. In addition,
Internet of Things (IoT) Fleet Management Market - Product Opportunities 2028 | …
Internet of Things (IoT) Fleet Management Market: Overview Surging requirement for maximum operational efficiencies and vehicle security is one of the key patterns contributing the development of IoT fleet management market. Moreover, rise in compatibility of tablets, cell phones, and other smart gadgets with vehicles has made a way for internet network services. Request Sample Copy of the Report @ https://www.tmrresearch.com/sample/sample?flag=B&rep_id=3837 On the basis of solutions, the IoT fleet management market is categorized
IoT in Europe-Market opportunities and main applications, Key Players (Vodafone, …
IoT in Europe: Market opportunities and main applications Summary "IoT in Europe: Market opportunities and main applications", a new Telecom Insider Report by Publisher offers a thorough study of the size of the IoT market and different strategies of telecom operators in the European region. The report analyses the strategies pertaining to IoT verticals. The high penetration of smartphones has favored the mass usage of IoT-related applications and has appeared as an essential
Pay TV Market increasing demand with key players KPN, SK Telecom, Telefónica, A …
HTF Market Report released a new research document of 166 pages on industry titled as 'Pay TV - Global Market Outlook (2017-2023)’ with detailed analysis, Competitive landscape, forecast and strategies. The study covers geographic analysis that includes regions like North America, Europe, Middle East, China, India, Southeast Asia and important players/vendors such as KPN, SK Telecom, Telefónica, América Móvil The report will help you gain market insights, future trends and
IoT in Europe Market 2017: Key Players – Vodafone, Orange, Telefónica, O2 and …
SUMMARY WiseGuyReports published new report, titled “IoT in Europe: Market opportunities and main applications” "IoT in Europe: Market opportunities and main applications", a new Telecom Insider Report by offers a thorough study of the size of the IoT market and different strategies of telecom operators in the European region. The report analyses the strategies pertaining to IoT verticals. The high penetration of smartphones has favored the mass usage of IoT-related applications and has