Fitness App Market Size Projected to Reach USD 14.7 billion by 2026: outstanding key players - MyFitnessPal Inc., Dom and Tom Tom, Motorola Mobility LLC, Grandapps, Fitbit, Azumio, WillowTree, Inc., ASICS, Under Armour, and

The study on the ‘Fitness App market’ by Market Study Report, LLC, is a compilation of systematic details in terms of market valuation, market size, revenue estimation, and geographical spectrum of the business vertical. The study also offers a precise analysis of the key challenges and growth prospects awaiting key players of the Fitness App market, including a concise summary of their corporate strategies and competitive setting.

The Global fitness app market size is anticipated to reach over USD 14.7 billion by 2026, according to a new study. In 2017, the fitness and activity tracking segment dominated the market, in terms of revenue. North America is expected to be the leading contributor to the global fitness app industry during the forecast period.

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The key companies profiled in the report fitness app market analysis includes MyFitnessPal Inc., Dom and Tom Tom, Motorola Mobility LLC, Grandapps, Fitbit, Azumio, WillowTree, Inc., ASICS, Under Armour, and Appster among others. These companies launch new products and collaborate with other market leaders bringing innovation to meet the increasing demand of consumers.

In regards with the global fitness app market share, North America was in the forefront followed by Asia Pacific and Europe. The increasing population in the region coupled with high disposable income drives the market growth. The sedentary lifestyle of consumers in the region has encouraged them to adopt fitness apps to stay healthy and acquire proper nutrition. Asia-Pacific is expected to grow at the highest rate during the forecast period. Increasing disposable incomes in developing countries of this region, rising awareness and increasing health consciousness, growing presence of fitness centres, and growing penetration of smartphones further foster the growth of the fitness app industry in this region.

A significant increase in the obese population, changing lifestyles, and increasing health concerns primarily drive the market growth. Other driving factors include increasing occurrence of diseases associated with obesity, increasing disposable income, and increasing awareness regarding health and nutrition. The increase in obesity related diseases such as diabetes and hypertension along with sedentary lifestyles of consumers further propel the market growth. The number of memberships for health clubs and gyms has increased significantly over the years, further promoting the growth of fitness app industry. Increasing demand in developing nations, increasing penetration of mobile devices, and availability of high-speed internet services is expected provide numerous growth opportunities to the fitness app industry players during the forecast period.

A few major fitness apps available in the market include Runtastic Results, Calorie Counter & Diet Tracker, and Sweat, Kayla Itsines Fitness among others. Runtastic Results: Workout & Strength Training is offered by the Austrian company Runtastic. As part of the primary marketing strategy in fitness app industry, the company offers a wide range of portfolio with 20 different mobile apps running on all platforms. Runtastic was bought by Adidas in 2015 to increase its market share in the global fitness market industry. Sweat: Kayla Itsines Fitness is an app offered by The Bikini Body Training Company. This app provides nutrition recommendations and a series of aerobic exercises in the Bikini Body Guide (BBG) to practice at home.

This Report has segmented the global fitness app market on the basis of type, platform, deployment, gender, and region:

Fitness App Type Outlook (Revenue, USD Billion, 2015 - 2026)

Fitness and Activity Tracking
Diet and Nutrition
Others

Fitness App Platform Outlook (Revenue, USD Billion, 2015 - 2026)

Smartphones
Tablets
Wearable Devices

Fitness App Deployment Outlook (Revenue, USD Billion, 2015 - 2026)

Android
iOS
Windows
Others

Fitness App Gender Outlook (Revenue, USD Billion, 2015 - 2026)

Men
Women

Table of Contents
1. Overview and Scope
1.1. Research goal & scope
1.2. Research assumptions
1.3. Research Methodology
1.3.1. Primary data sources
1.3.2. Secondary data sources
1.4. Key take-away
1.5. Stakeholders
2. Executive Summary
2.1. Market Definition
2.2. Market Segmentation
3. Fitness App Market Insights
3.1. Fitness App Industry snapshot
3.2. Fitness App - Ecosystem analysis
3.3. Fitness App Market Dynamics
3.3.1. Fitness App Market Forces
3.3.1.1. Fitness App Market Driver Analysis
3.3.1.2. Fitness App Market Restraint/Challenges analysis
3.3.1.3. Fitness App Market Opportunity Analysis
3.4. Industry analysis - Porter's five force
3.4.1. Bargaining power of supplier
3.4.2. Bargaining power of buyer
3.4.3. Threat of substitute
3.4.4. Threat of new entrant
3.4.5. Degree of competition
3.5. Fitness App s Market PEST Analysis
3.6. Fitness App Market Value Chain Analysis
3.7. Fitness App Industry Trends
3.8. Competitive Ranking Analysis
4. Fitness App Market Size and Forecast, 2018-2026 by App Type
4.1. Key Findings
4.2. Fitness and Activity Tracking
4.3. Diet and Nutrition
4.4. Others
5. Fitness App Market Size and Forecast, 2018-2026 by Devices
5.1. Key Findings
5.2. Smartphones
5.3. Tablets
5.4. Wearable Devices
6. Fitness App Market Size and Forecast, 2018-2026 by OS Platform
6.1. Key Findings
6.2. Android
6.3. iOS
6.4. Windows
6.5. Others
7. Fitness App Market Size and Forecast, 2018-2026 by Gender
7.1. Key Findings
7.2. Men
7.3. Women
8. Fitness App Market Size and Forecast, 2018-2026 by Region

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