Content Analytics Market: Potential Effect on Upcoming Future Growth, Competitive Analysis and Forecast: Adobe Systems, Interactive Intelligence Group, Clarabridge, International Business Machines (IBM) Corporation

The content analytics is a software tool, which helps in extracting and analyzing the structured and unstructured data. Content analytics provides insights to an organization, which helps understand the market trends and customer demand. Global content analytics market has generated a revenue of US$ 1,653.5 million in 2016. By the end of 2025, the content analytics market is projected to reach US$ 10,861.6 million, exhibiting a CAGR of 23.4%.

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Market Dynamics

Increasing requirement for real-time data analytics has become one of the major factors driving the content analytics market. Stiff competition in the market has made it necessary for organizations to understand the current market scenario, which, in turn, has driven the demand for real-time data insights. This increase in demand for real-time data insights fuels the requirement for real-time content analytic tools. In addition, growth of unstructured data and high traffic on social networking sites are some of the major driving factors for the growth of global content analytics market.

Market Taxonomy

This report segments the global content analytics market on the basis of deployment model, application, verticals, and geography. On the basis of deployment model, the market is segmented into cloud and on-premises. Based on application, the market is segmented into text analytics, speech analytics, web analytics, and social media analytics. Also, based on verticals, the market is segmented into banking, financial services & insurance, healthcare, retail & consumer goods, IT & telecom, media & entertainment, travel & hospitality, and government

Social media analytics segment is projected to grow with the largest CAGR in the forecast period

On the basis of application, the content analytics market is segmented into text analytics, web analytics, speech analytics, and social media analytics. Social media analytics segment is projected to grow with the largest annual growth rate in the forecast period. Increasing social networking data in the form of text, videos, and images is one of the major drivers, which have augmented the demand for social media analytics software and solutions in various organizations. For example, Facebook, LinkedIn, Twitter, and Google+ are some of the social networking sites. On Facebook, around 300 million photos are uploaded per day, 293,000 statuses are updated, and 510,000 comments are posted in every 60 seconds. This growth of unstructured data in social networking helps companies understand the market trend, customer demand, and new marketing strategy, among others. To extract insights from unstructured data in social networking, social media analytics is necessary and this, in turn, has raised the demand for social media analytic tools.

North America holds a dominant position in the global content analytics market

According to Coherent Market Insights, North America held the dominant position in the global content analytics market in 2016, valued at US$ 774.4 million. The United States and Canada are the major countries driving the market for content analytics in North America region. This is owing to the high adoption of content analytics software and solutions by various organizations operating in these countries. Moreover, the growth of structured and unstructured data through various channels fuel the demand for content analytics market in the region.

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Key companies covered as a part of this study include Adobe Systems, Inc., Interactive Intelligence Group, Inc., Clarabridge, Inc., International Business Machines (IBM) Corporation, Opentext Corporation, Nice Systems Ltd., Oracle Corporation, SAS Institute, Inc., SAP SE, and Verint Systems.

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