Global Lingerie Market: American Eagle, Adore Me, Berkshire, Groupe Chantelle, Hanesbrand, L Brands, Jockey, PVH, Triumph, and Wacoal 7

The global lingerie market was valued at US$ US$ 41.2 Bn in 2018 and is expected to reach US$ US$ XX Bn by the end of the forecast period, growing at a CAGR of 4.6% during the period from 2018 to 2023. In terms of volume, the global market was at XX in 2018 and is projected to reach XX by 2023 at a CAGR of XX%.

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The notable players operating in this industry include American Eagle Outfitters, Adore Me, Berkshire Hathaway, Groupe Chantelle, Hanesbrand Inc., L Brands Inc., Jockey International, PVH Corporation, Triumph International, and Wacoal 7, among others. The company profiles will include key information about companies such as company description, base of operations, operational presence, product/business portfolio, employee strength, list of key stakeholders and board of directors, organizational structure, key competitors and their details, financial information such as revenue growth, profit margin, market capitalization, market positioning of key players, share price comparison, SWOT analysis, key developments, business strategies, and analysts’ views. The information for individual companies has been derived through financial reports, paid databases, and company news articles, among others.

The global lingerie market is marked by intense competition from the key manufacturers operating in the market. The market growth is attributed to new product development and launch, strategic merge & acquisition, and developing a strong online platform, among others, in order to ensure long term sustenance in the market. L Brands dominated the overall market compared to other companies and recorded a sale of US$ 13.2 Bn in 2018. Victoria’s Secret and Pink are the two major lingerie brands of L Brands.

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Victoria’s Secret handles manufacturing, marketing, and designing lingerie and other products. The brand is widely preferred by consumers and it emphasizes on improving and updating the products. The Company has a diversified product portfolio that grabs greater customer attention. The brand’s advertising team carefully selects the models so that customers can relate to them. In addition to this, the Company is integrating its stores with the online, in order to provide more convenience to customers. The Company observed that its swimsuits, activewear, and loungewear were performing well online and were able to grab more customer attention.

RECENT DEVELOPMENTS IN THE MARKET:

Hanesbrand Inc.: In Feb 2018, Hanesbrand acquired the Australian Intimate Apparel Seller Bras N Things. With this strategic acquisition, the company expanded geographically, as Bras N Things operates 10 stores in New Zealand, 154 stores in Australia, and 7 stores in South Africa.

Amazon: In Aug 2017, Amazon launched its in-house lingerie brands, Arabelle and Mae. The new launch grabbed more customer attention as they were affordable and convenient for the customers.

• Who are the key competitors of companies with respect to their products, revenue, geographical presence, and market positioning?
• How is a particular company performing against its competitors?
• What are the Strengths, Weaknesses, Opportunities, and Challenges for major companies in the market?
• What are the strategies for growth adopted by the companies in the market?
• What is the market positioning of the players with respect to their business strength and product portfolio?
• What are the recent trends in the market? (M&A, partnerships, new product developments, expansions)
• How is the market players’ presence with respect to region and segment?
• Who are the key customers of the market?

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RELATED REPORTS ON LINGERIE MARKET:

Global Lingerie Market Full Report
Global Lingerie Market Summary Report
Global Lingerie Market Segmentation Report
Global Lingerie Market Regional Report
Global Lingerie Market Statbook

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